Marketing In Health Care Articles

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The impact of marketing strategies in healthcare systems

(3 days ago) WEBBy applying innovative health marketing principles to reinvigorate the medical organization’s marketing initiatives, organizations will be able to better position …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

Category:  Medical Show Health

Emerging Marketing Research on Healthcare and …

(7 days ago) WEBThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …

https://www.journals.uchicago.edu/doi/full/10.1086/719268

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Marketing in the Health Care Sector: Disrupted Exchanges and …

(8 days ago) WEBWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. At the heart of our view lies a …

https://journals.sagepub.com/doi/10.1177/00222429231213154

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Exploring New Research on Marketing in the Healthcare Sector

(8 days ago) WEBChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …

https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/

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What is Healthcare Marketing? Strategies & Tips Gartner

(5 days ago) WEBGartner is a trusted advisor and an objective resource for more than 15,000 enterprises in ~90 countries and territories. Become a Client. Gartner's healthcare marketing …

https://www.gartner.com/en/marketing/insights/healthcare-marketing-strategy

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The importance of health marketing and a research agenda

(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …

https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780

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Journal of Marketing Special Issue: Marketing in the Health Care …

(Just Now) WEBWith this Journal of Marketing Special Issue on “Marketing in the Health Care Sector,” the editors introduce a set of articles that offer novel contributions regarding marketing’s …

https://www.ama.org/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector/

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Integrated marketing communications: a strategic priority in …

(8 days ago) WEBHealthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7

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Health Marketing Quarterly Taylor & Francis Online

(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmq20

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Marketing communications in health and medicine: perspectives …

(8 days ago) WEBBackground Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05598-4

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Advertising in health and medicine: using mass media to …

(8 days ago) WEBAdvertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3

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Health Marketing Quarterly: Vol 41, No 1 (Current issue)

(6 days ago) WEBEngaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Joy Parkinson et al. Editorial …

https://www.tandfonline.com/toc/whmq20/current

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The impact and challenges of digital marketing in the health care

(Just Now) WEBCitation: Pasaribu SB, Novitasari D, Goestjahjanti FS and Hendratono T (2022) The impact and challenges of digital marketing in the health care industry during …

https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.969523/full

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The Unique Challenges Of Health Care Marketing - Forbes

(7 days ago) WEBPerhaps the biggest challenge in health care marketing is targeting. Channels like search engine advertising are relatively easy as you can target patients …

https://www.forbes.com/sites/forbesagencycouncil/2021/01/28/the-unique-challenges-of-health-care-marketing/

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Medical Marketing, Trust, and the Patient-Physician Relationship

(7 days ago) WEBIndividuals in the United States are adept at holding 2 competing views about health care: on one hand, health care revolves around a sacred compact between …

https://jamanetwork.com/journals/jama/fullarticle/2720005

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Is media relations the new marketing in healthcare? A …

(3 days ago) WEBLisa Arledge Powell, APR, is the founder and CEO of MediaSource, an award-winning communications agency that specializes in helping health care brands reach …

https://www.prweek.com/article/1871488/media-relations-new-marketing-healthcare-conversation-industry-trailblazer

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EXPRESS: Revisiting Scalable Targeted Marketing with Distributed …

(8 days ago) WEBThis article is temporarily under embargo. All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care …

https://journals.sagepub.com/doi/10.1177/00222437241255307

Category:  Medicine Show Health

Direct marketing in health and medicine: using direct mail, email

(8 days ago) WEBDirect marketing—the delivery of messages via mail, the Internet, and similar routes directly to consumers—is used extensively by healthcare organizations to …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05603-w

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Using Analytics for Successful Healthcare Digital Marketing

(2 days ago) WEBUnderstanding Patient Demographics and Behavior. Analytics provides a clear picture of your patients and their needs. By analyzing healthcare digital marketing …

https://www.digitalauthority.me/resources/analytics-successful-healthcare-digital-marketing/

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Healthcare Influencer Marketing: Benefits, Challenges, and 5-Step

(3 days ago) WEBThis article dives deep into healthcare influencer marketing, exploring its benefits and challenges. You will also get a step-by-step plan to launch your own …

https://www.inbeat.co/articles/healthcare-influencer-marketing/

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Innovative Scholarship Contender Looking to Make Mark in …

(3 days ago) WEBDirector Public Relations and Marketing Communications Perimeter College . 678-891-2544 [email protected] Eight students from Georgia State University’s

https://news.gsu.edu/2024/05/06/innovative-scholarship-contender-looking-to-make-mark-in-womens-health/

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Best Cities for Freelancers and Self-Employed Workers 2024

(8 days ago) WEBBelow is NerdWallet’s 2024 list of the 10 best U.S. metro areas for freelancers and the self-employed. Our analysis used recent metro-area data from the U.S. Census …

https://www.nerdwallet.com/article/small-business/best-cities-for-freelancers-and-self-employed-workers-2024

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BetterHelp customers begin receiving refund notices from $7.8M …

(7 days ago) WEBNEW YORK (AP) — Many current and former BetterHelp customers have begun receiving refund eligibility notices spanning from a $7.8 million settlement …

https://apnews.com/article/betterhelp-ftc-data-privacy-settlement-payments-779419226dcbcd18d63be9381e1f2369

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GPSolo eReport - American Bar Association

(Just Now) WEBSubmit an Article. We are looking for content geared toward solos, small firm lawyers, law students and young lawyers. Articles can be on substantive areas of …

https://www.americanbar.org/groups/gpsolo/resources/ereport/

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