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Healthcare Leaders: Here’s How to Recruit—and …

One survey, conducted in 2018, asked 970 Gen Z healthcare workers about what keeps them engaged in their work. Fifty percent of respondents said that good communication with colleagues is the primary driver of … See more

Actived: 9 days ago

URL: https://www.ama.org/marketing-news/healthcare-leaders-heres-how-to-recruit-and-retain-generation-z/

Healthcare Marketing Archives

WEBHealthcare Marketing. Health care marketing is marketing designed to influence the behavior of target audiences in which the benefits would accrue to the target audience’s …

Category: Health Go Health

Drive Patient Engagement with Health & Wellness Marketing …

WEBHealth and wellness marketing campaigns can boost patient engagement by inspiring consumers to visit health systems’ websites, interact on social media, call …

Category: Health Go Health

10 Healthcare Marketing Mistakes to Avoid in 2020 AMA

WEBNo. 7 — Placing Brand on the Back Burner. Healthcare executives are putting a higher value on data related to their brands and reputations, according to a recent …

Category: Health Go Health

Exploring New Research on Marketing in the Healthcare Sector

WEBChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …

Category: Health Go Health

RESEARCH INSIGHT Access to Health Care: Perceptions Outweigh

WEBAbstract. Access to health services affects the well-being of millions of consumers. Although the topic of health-related access is regularly featured in popular and …

Category: Health Go Health

Rethinking Healthcare Marketing for Millennials

WEBThe millennial generation is America’s largest—here’s how healthcare marketers can adjust to better meet their needs. The buying behaviors and habits of …

Category: Health Go Health

Journal of Marketing Special Issue: Marketing in the Health Care …

WEBJ. Jason Bell, Sanghak Lee, and Thomas S. Gruca, “Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas” Clinical outreach is a crucial but understudied …

Category: Health Go Health

What Is the Role of Marketing in Disrupted Health Care Markets

WEBIn a Journal of Marketing special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute to the study and …

Category: Health Go Health

How Data Science Speeds Healthcare Research During the COVID …

WEBBy leveraging data science, hospitals and health care professionals are automating time-intensive tasks to meet the increased demands for patient care. In …

Category: Health Go Health

Finding the Right Doctor: Can Online Rating Platforms Direct …

WEBThe findings indicate that online reviews are highly correlated with important measures of clinical quality and provide important quality signals to patients. We also …

Category: Health Go Health

5 Questions Healthcare Marketers Need to Ask Their Agency

WEBHere are five important questions to ask your agency to make sure you’re getting the full picture. 1. “What stage of the buyer’s journey is this idea meant to …

Category: Health Go Health

Should Hospitals Specialize in an Area or Diversify

WEBEffect of Portfolio Strategy on Demand. We define a hospital’s portfolio strategy across two dimensions: focus, which is the depth of expertise within a category …

Category: Health Go Health

Health Habits of Female Millennials

WEBMillennial women are putting off preventive care at a higher rate than men (82% for women, 78% for men). They also wait longer to seek care when they’re sick, …

Category: Health Go Health

6 Steps to Effectively Market Primary Care

WEBThese six steps can help build awareness for your practice and turn online searches into lifelong customers. Healthcare Marketing. Marketing Strategy. Katie …

Category: Health Go Health

The 5 Best Healthcare Marketing Ads of 2019

WEBHere are my five favorite attention-grabbing ads of 2019 that can serve as inspiration for your next campaign. The Hospital for Sick Children – SickKids vs. The Greatest …

Category: Health Go Health

Call for Manuscripts: Marketing in the Health Care Sector

WEBThis Special Issue seeks papers that examine contemporary issues in the health care business and highlight the relevance of marketing approaches, knowledge, …

Category: Health Go Health

Addressing the Rural Health Care Crisis: Pay Doctors to Travel from

WEBCurrent Rural Health Care in Iowa. In a new Journal of Marketing study, we estimate financial costs of mitigating cardiologist shortages by studying outreach …

Category: Health Go Health

Journal of Marketing Call for Papers: New Paradigms for a New …

WEBEvent Time Notes; Manuscript submission window opens: January 1, 2023 : Winter AMA Special Issue Kickoff Session: February 2023: We invite scholars to attend a special …

Category: Health Go Health

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