Health Care Marketing Journal Articles
Listing Websites about Health Care Marketing Journal Articles
Emerging Marketing Research on Healthcare and …
(7 days ago) WebThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through …
https://www.journals.uchicago.edu/doi/full/10.1086/719268
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The impact of marketing strategies in healthcare systems - PMC
(3 days ago) WebMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start from …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
Category: Health Show Health
Health Marketing Quarterly Taylor & Francis Online
(3 days ago) WebHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106. Authors …
https://www.tandfonline.com/journals/whmq20
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Target marketing in the health services industry: the value of
(3 days ago) WebTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, targeting, and …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
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Health Marketing Quarterly: Vol 41, No 1 (Current issue)
(6 days ago) WebEngaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Joy Parkinson et al. Editorial Published …
https://www.tandfonline.com/toc/whmq20/current
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Marketing in the Health Care Sector: Disrupted Exchanges and …
(8 days ago) WebWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. (Van Heerde, Moreau, and Palmatier) of the …
https://journals.sagepub.com/doi/10.1177/00222429231213154
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Advertising in health and medicine: using mass media to …
(8 days ago) WebAdvertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3
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Integrated marketing communications: a strategic priority in …
(8 days ago) WebBackground Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7
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The adaptation of health care marketing to the digital era
(3 days ago) WebThe purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the highest …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/
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Marketing in healthcare: Improving the consumer experience
(7 days ago) WebIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their revenue …
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Exploring Marketing Insights for Healthcare: Trends and - MDPI
(2 days ago) WebFor the initial query we used the words (“healthcare marketing” OR “medical marketing” OR “health-care marketing” OR “marketing of health services” OR “marketing of …
https://www.mdpi.com/2071-1050/14/17/10499
Category: Medical Show Health
The importance of health marketing and a research agenda
(6 days ago) WebHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, communities, and …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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Medical Marketing in the United States, 1997-2016 - JAMA Network
(7 days ago) WebThe peer-reviewed medical literature (PubMed), business journals (Business Source Ultimate), and news media (Lexis Nexis) were searched from January 1975 to June 2018 …
https://jamanetwork.com/journals/jama/fullarticle/2720029
Category: Medical Show Health
Medical Marketing, Trust, and the Patient-Physician Relationship
(7 days ago) WebIndividuals in the United States are adept at holding 2 competing views about health care: on one hand, health care revolves around a sacred compact marketing by health …
https://jamanetwork.com/journals/jama/fullarticle/2720005
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Exploring New Research on Marketing in the Healthcare Sector
(8 days ago) WebThe Journal of Marketing Special Issue on “ Marketing in the Healthcare Sector ” is dedicated to promoting research on healthcare marketing. Thirteen scholars from …
https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/
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Healthcare marketing: A review of the literature based on citation
(1 days ago) WebThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of …
https://pubmed.ncbi.nlm.nih.gov/31646959/
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Black social media influencers engage higher - SAGE Journals
(2 days ago) WebJ Health Care Poor Underserved 2010; 21: 879–897 data to identify platforms and content that best engage high-priority HIV populations in online and social media …
https://journals.sagepub.com/doi/abs/10.1177/20552076241253758
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Using a customer discovery process to enhance the potential
(8 days ago) WebAim Customer discovery, an entrepreneurial and iterative process to understand the context and needs of potential adoption agencies, may be an innovative strategy to improve …
https://ijbnpa.biomedcentral.com/articles/10.1186/s12966-024-01605-7
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Marketing for health care organizations: Philip Kotler and Roberta …
(9 days ago) WebMarketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987. Access Statistics for this article. Journal of Business …
https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90
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Universal Health Coverage: Solution or Siren? Some Preliminary …
(4 days ago) WebThis article's aim is not to settle the question of whether the developing world should be urged, or pushed, to adopt policies of universal health coverage. It is merely to explore …
https://onlinelibrary.wiley.com/doi/10.1111/japp.12050
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Steward Health Care says it is selling the 30+ hospitals it - MSN
(2 days ago) WebSteward Health Care said it plans to sell off all its hospitals after announcing this week that it filed for bankruptcy protection. The Dallas-based company, which operates more than 30 …
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The impact of marketing strategies in healthcare systems.
(1 days ago) WebEurope PMC is an archive of life sciences journal literature. To understand the impact of marketing strategies on the quality of healthcare services, it is important to understand …
https://europepmc.org/article/pmc/6685306
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Healthcare marketing: A review of the literature based on citation
(6 days ago) WebThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of …
https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120
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Student Clinical Performance in Acute Care Enhanced Through
(Just Now) Webfficacy of HFHS in PT education. The purpose of this study was to compare clinical performance between PT students who did and did not participate in HFHS training …
https://journals.lww.com/jacpt/Abstract/2016/01000/Student_Clinical_Performance_in_Acute_Care.5.aspx
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Iliocostal Friction Syndrome Causing Flank Pain in a Patient - LWW
(9 days ago) WebFinancial disclosure statements have been obtained, and no conflicts of interest have been reported by the authors or by any individuals in control of the content of this article. …
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Health Department hires outreach director - Albuquerque Journal
(7 days ago) WebHealth Department hires outreach director. By Ryan Boetel / Journal Business Editor. 27 mins ago. Christopher Harris. Christopher Harris will be the next marketing public …
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Researchers identify ‘switch’ to activate cancer cell death
(7 days ago) Web(SACRAMENTO) A research team from the UC Davis Comprehensive Cancer Center has identified a crucial epitope (a protein section that can activate the larger protein) on the …
Category: Cancer Show Health
Integrated marketing communications: a strategic priority in …
(3 days ago) WebBackground. Communicating successfully with current and prospective patients represents an essential and ongoing task for health and medical establishments [1–3].Excellence …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491104/
Category: Medical Show Health
Horticulturae Free Full-Text Consumers’ Perceptions for …
(9 days ago) WebA discrete choice experiment was conducted to assess the perceptions and willingness-to-pay of Italian consumers regarding plant diagnosis and sustainable cultivation attributes …
https://www.mdpi.com/2311-7524/10/5/501
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