Health Care Marketing Scholarly Articles
Listing Websites about Health Care Marketing Scholarly Articles
The impact of marketing strategies in healthcare systems - PMC
(3 days ago) WebMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
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The adaptation of health care marketing to the digital era
(3 days ago) WebThe purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/
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Target marketing in the health services industry: the value of
(3 days ago) WebTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
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Exploring New Research on Marketing in the Healthcare Sector
(8 days ago) WebChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …
https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/
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Marketing in the Health Care Sector: Disrupted Exchanges and …
(8 days ago) WebFigure 1 separates the conventional and newer forms of each actor. In the conventional view on the left side of Figure 1, consumers have limited health care or …
https://journals.sagepub.com/doi/10.1177/00222429231213154
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The importance of health marketing and a research agenda
(6 days ago) WebHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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Integrated marketing communications: a strategic priority in …
(8 days ago) WebBackground Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7
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The impact and challenges of digital marketing in the health care
(Just Now) WebCitation: Pasaribu SB, Novitasari D, Goestjahjanti FS and Hendratono T (2022) The impact and challenges of digital marketing in the health care industry during …
https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.969523/full
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Exploring Marketing Insights for Healthcare: Trends …
(2 days ago) WebThe study aims to provide a series of information that will contribute to the understanding of the concept of healthcare marketing and other associated concepts from the perspective of how research in the …
https://www.mdpi.com/2071-1050/14/17/10499
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Medical Marketing, Trust, and the Patient-Physician Relationship
(7 days ago) WebIndividuals in the United States are adept at holding 2 competing views about health care: on one hand, health care revolves around a sacred compact between …
https://jamanetwork.com/journals/jama/fullarticle/2720005
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Defining Health Care Marketing: A Review of Scholarly and …
(2 days ago) WebDefining health care marketing: A review of scholarly and other textual sources. Journal of Applied Marketing Theory, 9(1), 76-88. ISSN: 2151-3236. This article is brought to you …
https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1007&context=jamt
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Medical Marketing in the United States, 1997-2016 - JAMA Network
(7 days ago) WebIn this study, Schwartz and Woloshin estimate that spending on marketing of prescription drugs, disease awareness, and health and laboratory services in the US …
https://jamanetwork.com/journals/jama/fullarticle/2720029
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Catalyzing marketing innovation and competitive advantage in the
(3 days ago) WebTaking a road less traveled to bolster target marketing efforts: In 1979, Willis-Knighton Health System identified and pursued an off the beaten path in its bid to …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293865/
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Healthcare marketing: A review of the literature based on citation
(6 days ago) WebHealth Marketing Quarterly is another highly influential and prolific journal. The most prolific authors are Brian Smith, David Loudon, Donald Self, and Robert …
https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120
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Marketing in healthcare: Improving the consumer experience
(7 days ago) WebIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …
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Marketing for health care organizations: Philip Kotler and Roberta …
(9 days ago) WebAccess Statistics for this article. Journal of Business Research is currently edited by A. G. Woodside. More articles in Journal of Business Research from Elsevier Bibliographic …
https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90
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General concepts of the relationship between urban areas and
(7 days ago) Webin turn have influenced research-design changes in the field. The most contextually comprehensive conceptual framework is the integrated one. Examples of the application …
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Cardiovascular Disease in the Elderly - Oxford Academic
(4 days ago) WebCardiovascular Disease in the Elderly Edited by Gary Gerstenblith. Humana Press, Totowa, NJ, USA, 2005. ISBN 1-58829-282-7. $135.00.
https://academic.oup.com/ageing/article/35/4/453/22160
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Health marketing and behavioral change: a review of the literature
(3 days ago) WebHealth marketing is the component of Social Marketing which uses commercial marketing principles and techniques to influence a target audience, so as, …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5909940/
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Target marketing in the health services industry: the value of
(7 days ago) WebTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-018-3678-5
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A Zip Code Analysis of Social Gaps and Their Impact on …
(4 days ago) WebHealth Organization, social determinants of health include “the wider set of forces and systems shaping the conditions of daily life.”3 An individual’s economic stability, …
https://www.njha.com/media/578105/CHART-NJ-Most-Vulnerable-Communities.pdf
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COVID-19 Pandemic Changed Attitudes toward Wearables
(4 days ago) WebOverview Discover our philosophy rooted in whole-brain thinking.; Leadership Meet our deans, chairs, school leaders, and advisory council.; Departments & Institutes …
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