Health Care Marketing Research Articles
Listing Websites about Health Care Marketing Research Articles
Emerging Marketing Research on Healthcare and …
(7 days ago) WEBThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …
https://www.journals.uchicago.edu/doi/full/10.1086/719268
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The impact of marketing strategies in healthcare systems
(3 days ago) WEBMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
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Target marketing in the health services industry: the value of
(3 days ago) WEBThis article has been published as part of BMC Health Services Research Volume 18 Supplement 3, 2018: Engaging patients, enhancing patient experiences: …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
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Marketing in healthcare: Improving the consumer experience
(7 days ago) WEBIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …
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Exploring New Research on Marketing in the Healthcare Sector
(8 days ago) WEBThe Journal of Marketing Special Issue on “ Marketing in the Healthcare Sector ” is dedicated to promoting research on healthcare marketing. Thirteen …
https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/
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Marketing in the Health Care Sector: Disrupted Exchanges and …
(8 days ago) WEBWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. Chakravarti Dipankar, Ni …
https://journals.sagepub.com/doi/10.1177/00222429231213154
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Advertising in health and medicine: using mass media to …
(8 days ago) WEBAdvertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3
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The importance of health marketing and a research agenda
(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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The adaptation of health care marketing to the digital era
(3 days ago) WEBThe purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/
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Integrated marketing communications: a strategic priority in …
(8 days ago) WEBBackground Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7
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Health Marketing Quarterly Taylor & Francis Online
(3 days ago) WEBThe mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, …
https://www.tandfonline.com/journals/whmq20
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Exploring Marketing Insights for Healthcare: Trends and - MDPI
(2 days ago) WEBThe study aims to provide a series of information that will contribute to the understanding of the concept of healthcare marketing and other associated concepts …
https://www.mdpi.com/2071-1050/14/17/10499
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(PDF) Essentials of Healthcare Marketing - ResearchGate
(5 days ago) WEBAbstract. This is a systemic review to identify the essentials of health care marketing. The objective of this study is to critically analyze, assess, and document the …
https://www.researchgate.net/publication/350609045_Essentials_of_Healthcare_Marketing
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Health Marketing Quarterly: Vol 41, No 1 (Current issue)
(6 days ago) WEBEngaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Joy Parkinson et al. Editorial …
https://www.tandfonline.com/toc/whmq20/current
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The impact and challenges of digital marketing in the health care
(Just Now) WEBCitation: Pasaribu SB, Novitasari D, Goestjahjanti FS and Hendratono T (2022) The impact and challenges of digital marketing in the health care industry during …
https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.969523/full
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Healthcare Systems & Services Insights McKinsey & Company
(9 days ago) WEBLearn how McKinsey helps private and public healthcare leaders make healthcare better, more affordable, and more accessible for millions of people around …
https://www.mckinsey.com/industries/healthcare/our-insights
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Top Articles on Health Care Marketing Research - Quirks.com
(4 days ago) WEBQuirk's is the largest source of case studies, technique articles and information related to conducting health care marketing research. By Keyword Search above or browse by …
https://www.quirks.com/articles/specialties/health-care-research
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Patient-Centric Marketing For Therapists In The Digital Age - Forbes
(Just Now) WEBAjay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. The global behavioral …
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Marketing for health care organizations: Philip Kotler and Roberta …
(9 days ago) WEBMarketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987. Access Statistics for this article. Journal of Business …
https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90
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FemTech McKinsey
(4 days ago) WEBWomen’s healthcare enables better outcomes for women patients and consumers, 1 The authors acknowledge the importance of healthcare to the …
https://www.mckinsey.com/industries/healthcare/our-insights/the-dawn-of-the-femtech-revolution
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How AI And Technology Can Impact Mental Health Care - Forbes
(Just Now) WEBIt is interesting to note that research shows the impact of untreated mental health issues from this time still exists today in and around big industrial centers from …
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ENTERPRISE RISK MANAGEMENT - Wiley Online Library
(9 days ago) WEBFor general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, …
https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781118267080.fmatter
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The Most Important Marketing Metric Is Driving Business Growth
(3 days ago) WEBAt the same time, research from Bulbshare found that 99% of Gen Z say they’ll hit ‘skip’ on an ad if it’s an option. As media dollars and consumer behaviors shift, a …
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Science is making anti-aging progress. But do we want to live …
(6 days ago) WEBThe world has seen an explosion in aging research in recent decades, with billions of dollars spent by government agencies and private companies. And the …
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The Deloitte Global 2024 Gen Z and Millennial Survey
(1 days ago) WEB2024 Gen Z and Millennial Survey: Living and working with purpose in a transforming world The 13th edition of Deloitte’s Gen Z and Millennial Survey connected with nearly 23,000 …
https://www.deloitte.com/global/en/issues/work/content/genz-millennialsurvey.html
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Century of care: These North Jersey hospitals have a rich history
(4 days ago) WEBThe nurses’ home was occupied by 1916, and a new six-story, all-brick hospital came in 1923 at a cost of $870,000. Total capacity hit 250. The X-ray room was …
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Improving Health Through Health Marketing - PMC - National …
(3 days ago) WEBImproving Health Through Marketing. In this issue of Preventing Chronic Disease, Maibach et al make a compelling case for the important role that marketing …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1636721/
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Research: What Companies Don’t Know About How Workers Use AI
(2 days ago) WEBThis article offers three recommendations for leaders to find the right balance of control and trust around AI, including measuring how their employees currently use …
https://hbr.org/2024/05/research-what-companies-dont-know-about-how-workers-use-ai
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Healthcare marketing: A review of the literature based on citation
(6 days ago) WEBThe most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review …
https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120
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Policy Experts Call for Easier Access to Healthcare Data for …
(5 days ago) WEB<p>Dr. Jeffrey Brenner, a leader in coordinating healthcare initiatives in Camden, said legislation is needed to make data more easily accessible to researchers, …
https://njtechweekly.com/policy-experts-call-for-easier-access-to-healthcare-data-for-research/
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MAPS psychedelics research for MDMA therapy comes under …
(4 days ago) WEBMAPS "remains fully supportive of comprehensive, high-quality research; careful analysis of safety and efficacy; and stringent regulatory oversight of any …
https://www.npr.org/sections/health-shots/2024/05/13/1250580932/ecstasy-mdma-ptsd-fda-approval
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As schools reconsider cursive, research homes in on handwriting's …
(3 days ago) WEBAs schools reconsider cursive, research homes in on handwriting's brain benefits : Shots - Health News Researchers are learning that handwriting engages the …
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Cultural Relativity and Acceptance of Embryonic Stem Cell …
(6 days ago) WEBVoices in Bioethics is currently seeking submissions on philosophical and practical topics, both current and timeless. Papers addressing access to healthcare, the …
https://journals.library.columbia.edu/index.php/bioethics/article/view/12685
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Are Schools Too Focused on Mental Health? - The New York Times
(8 days ago) WEBLucy Foulkes, a research psychologist at the University of Oxford, wants school systems to proceed cautiously with large-scale mental health interventions.
https://www.nytimes.com/2024/05/06/health/mental-health-schools.html
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Black vets could get higher VA benefits if race not used in lung …
(8 days ago) WEBR emoving a patient’s race from an equation used to assess lung function — a change called for by health equity advocates — would mean that the lung disease of …
https://www.statnews.com/2024/05/19/lung-test-race-adjustment-disability-black-veterans/
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FDA Approves Amgen Drug for Persistently Deadly Form of Lung …
(9 days ago) WEBThe treatment is for patients with small cell lung cancer, which afflicts about 35,000 people in the U.S. a year. By Gina Kolata The Food and Drug Administration on …
https://www.nytimes.com/2024/05/16/health/fda-amgen-small-cell-lung-cancer-imdelltra.html
Category: Food, Cancer Show Health
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