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Market Entry Barriers In Health Care

WEBEntering the healthcare market is not for the faint-hearted. Market penetration is hard. In this post, I start by highlight my personal experience in the …

Actived: Just Now

URL: https://totalcustomergrowth.com/8-most-common-healthcare-market-entry-barriers-how-to-overcome-them/

The US Healthcare Market Segmentation

WEB50,000 Foot View – The US Healthcare Market Segmentation. In simple terms, there are three major healthcare industry market segments within the U.S. …

Category: Health Go Health

Buyer Collective, Personas and Buyer Journey

WEBChampion Personas •VP of Population Health Responsibilities: •Virtual Care •Care Management •Patient Experience •Care Navigation •Quality Management

Category: Health Go Health

The Benefits of Account-based Marketing and New Marketing …

WEBThe Healthcare Technology marketing environment has undergone a seismic shift in the last two years. We recently ran a webinar on the changes marketers …

Category: Health Go Health

Why Content Marketing Is So Important

WEBWe all know that great content is important but let’s face it, most companies struggle to do it well and above all, do it consistently.G iven how hard is to do well and …

Category: Health Go Health

Marketing Message

WEBCase Study – Changing Up Bluestream Health’s Marketing Message The Problem: Bluestream Health’s Marketing Message Was No Longer Working. In 2020, …

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What to Post to Engage Your LinkedIn Connections and Followers

WEBLinkedIn Newsletter is a great way to increase distribution. I started the Healthtech Marketing Ideas newsletter on LinkedIn about 18 months ago, and the 63 …

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Writing Total Customer Growth – Ten Years of Frustration and …

WEBAdam Turinas. Adam Turinas is a long-time technology marketing leader and entrepreneur. He is the co-author of the Total Customer Growth book and founder of …

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Healthcare Technology Buyer Insights for 2023

WEBHealthcare Technology Buyer Insights for 2023. Last month I moderated a HIMSS webinar panel of four senior healthcare technology executives to get their …

Category: Health Go Health

Why an Obsession with Buying Groups Will Improve Your Marketing

WEBWe have written at length about this topic. This post reviews the different flavors of buyer collectives or buying groups you will encounter in healthcare: IT-led vs. …

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Content Examples

WEBCr ea ting great content for healthtech buyers is hard. You have to excel at creating engaging content; you have to understand the unique characteristics of healthcare …

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Account-Based Marketing Success with Total Customer Growth

WEBPractitioners who know what they're doing ABM is one of the most powerful frameworks for effective business performance, yet - according to my most recent survey data (I help …

Category: Health Go Health

HealthTech Influencer, Digital & Content Marketing Strategy

WEBSocial selling is using social channels to build strong relationships with prospective and current customers. I have been on LinkedIn since 2004 and have used social media to …

Category: Health Go Health

ABM Account Selection Total Customer Growth

WEBIn account-based marketing (ABM), account selection is the first step in the ABM process and, in my view, the most important activity. And most companies don’t do …

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Company X ABM Playbook

WEBABM Playbook Table of Contents 1. Business Situation and Goals pg2 2. Value Proposition pg7 3. Market Segments and Ideal Customer Profiles pg12 4.

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Digital Health Events Calendar 2021- 2022

WEBGlobal Digital Health Events Calendar 2021- 2022. At healthlaunchpad, we recently conducted research into upcoming digital health events for the next 18 months …

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Content Strategy

WEBContent Topics: Blog Posts (3/3) Improve patient engagement through personalization Too many providers take a one-size-fits-all approach to patient communication.

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Engagement Strategy

WEBQ1 Paid Spend Overview Channels: LinkedIn Ads, Netline, Beckers, Google Ads (search/retargeting) Goal-Create Demand •Educate your target audience on your key …

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