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Strategic Health Care Marketing

WEBMarch 25, 2024. Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, …

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URL: https://strategichcmarketing.com/

The Key Components of an Effective Health Care Marketing Plan

WEBRecently Added. LCMC Health Integrates Brand and Culture to Improve Patient Experience May 9, 2024; 25 Years of Celebrating Excellence: eHealthcare …

Category: Health Go Health

NPS and Patient Experience: Focus on What Patients Really Value

WEBNurse and physician empathy, open lines of communication, positive clinical outcomes, and physical environment top the list,” says Gardner. If improved patient …

Category: Health Go Health

About – Strategic Health Care Marketing

WEBSHCM keeps you abreast of what’s new and what’s working in health care strategy, planning, marketing and communications, so you can adopt or adapt these approaches …

Category: Health Go Health

Johns Hopkins Medicine — Positioning Brand Beyond the Product

WEBJohns Hopkins Medicine — Positioning Brand Beyond the Product. February 11, 2022. // By John Marzano //. In the middle of a pandemic, with the world tuning in …

Category: Medicine Go Health

5 Ways to Make Your Health Care Advertising More Believable: …

WEB5 Ways to Make Your Health Care Advertising More Believable: Why Consumer Trust is Key. February 1, 2024. Ross Goldberg. Those entrusted with …

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Latest Articles Archives – Strategic Health Care Marketing

WEBMarch 25, 2024. Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, …

Category: Health Go Health

What Unlock Health’s Acquisition of SPM Group Means for the …

WEBBrandon Edwards, CEO, Unlock Health. Unlock Health announced its acquisition of SPM Group on November 28, 2023, and those were our questions when …

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Post Health System Brands: The Future of Health Care Marketing

WEBSeptember 15, 2022. Welcome to a new age of “Post Health System Brands.”. This is another way of saying that moving a brand beyond the product offered to deeper …

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Mount Sinai Goes Back To Basics With New Definition of MarCom

WEBMount Sinai Goes Back To Basics With New Definition of MarCom. November 5, 2020. David Feinberg, senior vice president and chief marketing and …

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Metrics Archives – Strategic Health Care Marketing

WEBMeasuring brand loyalty is a constant challenge for health care organizations. Marketing professionals use different measures to determine if they’re capturing patients …

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44 Years of Person-Centered Care: The Power of Planetree to …

WEBIn the U.S., divisions of Atrium Health, Banner Health, Johns Hopkins, NewYork-Presbyterian, and others have attained Planetree Gold Certification, …

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Effectively Targeting Seniors — and Their Caregivers — is Critical

WEBThe first involves caregivers: “As many as 35 to 45 percent of patients seen by primary care physicians in a day are Medicare patients, and about 40 percent of them …

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Webinars from Strategic Health Care Marketing

WEBNovember 17, 2022. Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand. A …

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Dignity Health Rebrands: Say Hello to Human Kindness

WEBThe spot closes with the tagline, “Hello humankindness.”. Hello humankindness is a national brand campaign launched in July 2013 by Dignity Health, a …

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Community Health Center Archives – Strategic Health Care …

WEBOne organization with too many names leads to an identity crisis and confusion for all involved. It’s a story we’ve heard many times, usually driven by the rapid pace of …

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At Renown Health, Employees Have a Friend in Senior Leadership

WEBBut Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and employees. It isn’t the quintessential “ivory tower” …

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Children's Hospital Campaign Targets

WEBA new children's hospital campaign targets 'compassionate moms' who may or may not have kids still at home.

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SignUp – Strategic Health Care Marketing

WEBGet full and unlimited access to Strategic Health Care Marketing FREE for 7 days!Discover actionable guidance and insights from top industry leaders designed to help health care …

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Andy Grimm, CEO of Northeast Missouri Health Council

WEBView From the C-Suite: Andy Grimm, CEO of Northeast Missouri Health Council. February 15, 2020. // By Sheryl S. Jackson //. A newly formed alliance of three …

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Departments Archives – Page 6 of 45 – Strategic Health Care …

WEB// By Brian Griffin // With the ongoing public health threat posed by COVID-19, a growing number of hospitals, health systems, and medical groups are adopting employee …

Category: Medical Go Health

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