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Five Tips for Effective Inbound Marketing for Healthcare

WEBQuality healthcare has always been important, but it’s even more important during the pandemic. More people are searching for health-related information than …

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6 Essential Steps to Healthcare Content Marketing

WEBWhen it comes to healthcare and wellness, roughly 80 percent of people tend to use search engines like Google to find information and advice. As a healthcare …

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Illinois Healthcare Association’s Annual Convention & Expo

WEBWHEN: September 11-14, 2023. DETAILS: Each year, IHCA hosts the state’s largest convention and exhibition for long-term care professionals. This annual four-day event …

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How to Use Color Psychology in Marketing

WEBThere are two primary ways to use color in your marketing efforts. The first is to make certain marketing elements stand out. For instance, adding a colored call-to …

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How To Use Buyer Personas For Senior Living Marketing

WEBThat is where you start leveraging your buyer personas. Here is how you do it: Create content that addresses each persona’s needs or questions. For example, do a …

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IHCA Long Term Care 72nd Annual Convention & Expo

WEBWHO: IHCA Long Term Care members include proprietary and non-proprietary facilities that represent skilled, intermediate, intellectually and …

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10 Ways To Use Google Trends To Increase SEO

WEBMost people love free SEO tools. Google Trends is one of the most underused free tools. Here are 10 effective ways to use Google Trends to increase SEO.

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Marketing Strategies In Times of Fear and Uncertainty

WEBStay Positive and Optimistic. The most important marketing strategy to keep in mind is this: things will get better. People are still shopping and researching, but …

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How Does Targeted Advertising Work

WEBHow Does Targeted Advertising Work? In order to target an audience that might be interested in a product or service being advertised, advertisers will use data …

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FDA Nutrition Label Changes Impact Food Packaging Design

WEBOn May 20th, 2016 the U.S Food and Drug Administration (FDA) issued new rules for nutrition labels and packaged foods. So how does this affect private label …

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LeadingAge Illinois 2023 Annual Conference

WEBThe team creates targeted solutions for brand consistency, converting leads to customers, and web design and development. To learn more about how Stevens & …

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Power of Social Media Influencers: Why it works

WEBShe leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web. Social media …

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The Silent Generation & Senior Real Estate Marketing

WEBThe Silent Generation…they were born between 1925 and 1945 and represent our aging population. According to a study done by the National Association of …

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6 Behavioral Market Segmentation Examples

WEBThis behavioral data comes from analytics. The following are six examples of behavioral market segmentation that you can benefit from: 1. User Purchasing Behavior. …

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How The Apple iPad and New iCloud Can Connect More Seniors

WEBDan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results.

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Factors That Influence Consumer Purchasing Decisions

WEBFactors That Influence Consumer Purchasing Decisions: Rethinking the Marketing Funnel. May 3, 2023 / in Articles, Behavioral Marketing, Directors, Inbound …

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