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An Inside Look At Some Of The Best Packaging Design Ideas.
You’re going to wanna squeeze this! While that’s not Primal Kitchen’s product slogan, that’s how you feel when you view their avocado mayo … See more
Actived: 9 days ago
URL: https://www.smashbrand.com/articles/packaging-design-ideas/
How To Create The Best Supplement Packaging Design.
WEBIt is imperative to ensure that the typography is clear, legible, and easily understood even from a distance. In the case of sports nutrition supplements, the typography must be clean and dynamic to convey energy. Colors and Graphics: The next thing is color and …
Category: Supplements, Nutrition Go Health
Packaging Design For Better-For-You Products Post …
WEBThe psychology of health and packaging design is centered around one key concept: The packaging design should create a connection in the audience’s mind between that product and safety/wellness. And in a COVID-19 world, consumers are more ready …
How to Create A Cosmetic Packaging Design That Wins …
WEBBalance – How much “weight” each visual element has for drawing the eye. Movement – How weighted elements coordinate to guide and draw the eye in a set direction. Emphasis – Certain elements made larger or more prominent to show importance. Repetition – Use …
Packaging Design Post-COVID: Embracing the New …
WEBCOVID-19 is reshaping packaging trends we’ve taken for granted across all aspects of our lives. Packaging design is no exception. We’re seeing mainstream behavioral shifts sure to affect the packaging landscape for years to come, and as is so often stated …
8 Ways To Differentiate Your Skincare Packaging Design.
WEBThe design and functionality of cosmetic containers can affect the user experience of the product, such as: The ease of opening and closing the packaging (think of glass bottles) The ability to dispense the product accurately and efficiently. The overall aesthetic …
Rehydrating Your Water Bottle Design & Packaging.
WEBLuxury water means more today than when it began. From alkaline tested to exotically sourced, these bottled water brands command a serious price. Luxury water ranges from $5.00 to $60,000.00 for a single bottle. You heard that right, 60K for a product you can …
Snacks Packaging Design: How To Guide With Winning Examples
WEBIn this case, colors and fonts that suggest sustainability is a good approach. Using colors and fonts that imply health can act as a distraction, removing the need to place sustainability on the front of the package. Rhythm Kale chips is a strong example of how …
The Complete Packaging Design Process: From Concept …
WEBStep 5: Hardcopy Color Proof. Your fingers have been itching, and it’s finally time to hit the print button. The next step of the design process is to make a hardcopy color proof and see your design come to life. Once the proof is made, use a color reference chart to ensure …
Cereal Packaging Design For the Future
WEBCereal Packaging Design For the Future. Founder/CEO of INC 5000's SmashBrand, Kevin Smith, offers 20+ years of entrepreneurial prowess in the food, beverage, and wellness sectors, pioneering in sports nutrition and leading in CPG/FMCG design. With a portfolio …
How To Perform An Effective Brand Assessment.
WEBTo determine this, companies must go through a brand assessment analyzing each aspect of the brand to define the current impact and to execute a more refined brand strategy . An assessment (or brand evaluation) helps a company understand its position in the …
10 Of The Most Transformative Rebranding Examples.
WEB10 Of The Most Transformative Rebranding Examples. Jason Vaught is the director of content and marketing for SmashBrand. He has two decades of experience in the CPG industry as an omnichannel retailer and brand owner. Brand identity is an essential …
The Top 8 FMCG Trends Your Brand Must Know.
WEBBrand consistency includes product information, pricing, promotions, packaging, and marketing. However, an effective omnichannel strategy can also increase customer loyalty, engagement, and sales. One example of a successful omnichannel strategy in the …
Bottled Water and Brand Identity Strategies
WEBBottled Water and Brand Identity. Founder/CEO of INC 5000's SmashBrand, Kevin Smith, offers 20+ years of entrepreneurial prowess in the food, beverage, and wellness sectors, pioneering in sports nutrition and leading in CPG/FMCG design. With a portfolio …
What Exactly Is The Brand Development Index
WEBThe Brand Development Index (BDI) is a statistical tool used in marketing analysis to quantify a brand’s relative performance within a specific market. The BDI provides a benchmark for evaluating your brand’s performance against its market potential. We …
A Complete List of FMCG Categories With Descriptions.
WEBHealth Drinks: Health drinks are popular FMCG products, including protein shakes, meal replacement shakes, and herbal teas. These are used in different situations. For instance, meal replacement shakes are helpful during weight loss. Similarly, protein shakes are …
Roundtable Discussion: Insights on The Johnson & Johnson Logo …
WEBBig Pharma’s Johnson and Johnson recently announced their intent to change the old logo it has been in use since 1887. The leading healthcare giant revealed that it will redefine the brand’s visual identity as it commences 135 years of unwavering commitment to trust …
FMCG Ecommerce: Everything You Need To Know.
WEBMarket Size and Growth. According to an open source data source ( allied market research ), the global market size of FMCG was valued at $11,490.9 billion in 2021. Keeping the rapid and consistent growth of the market in view, experts have forecasted that it will …
Formulating The Perfect Product Naming Architecture.
WEBA naming hierarchy is a critical component of product naming architecture that helps brands approach naming strategically and consistently. It involves creating a framework for product names that align with the company’s branding strategy, including umbrella brands, …
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