Research-institute.org

How Johns Hopkins Medicine adapted its content strategy in the …

WebHealthcare authorities and expert sources of health information have had vitally important roles to play throughout the Covid-19 pandemic as misinformation …

Actived: 3 days ago

URL: https://research-institute.org/2021/04/14/how-johns-hopkins-medicine-adapted-its-content-strategy-in-the-covid-19-pandemic/

Healthcare Advertising Benchmarks for Search, Display

WebCheck out our 2021 paid search ad benchmarks for every industry. An overall average cost per lead of $100.57, ranging from $23.34 (assisted living, elder, and …

Category: Health Go Health

Why data security needs to be “baked in” to healthcare to earn …

WebWhile healthcare professionals (HCPs) and patients alike have been willing to adopt health tech during the Covid-19 pandemic out of necessity, whether this pace of …

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Babylon Health on customer engagement strategy and …

WebBabylon Health is a private healthcare company that provides remote consultations with physicians, doctors and pharmacists as well as digital health services …

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Data governance is key to healthcare companies competing on

WebThree-quarters (75%) of healthcare respondents report that they are “Highly effective” (20%) or “Effective” (55%) at “Communicating to customers how their data is …

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Creating a user-centric pharma website: UX best practices

WebHowever, both HCPs and the general public often interact with pharma websites in fraught circumstances: HCPs are likely to be time-poor, without the patience …

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Ethics in A/B Testing: The Good, The Bad, The Future

WebAnd if we don’t analyse it, we could be pushing tests that hurt people’s wealth, health and happiness. Well, that’s where the waters get a little murky. A/B testing …

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Online Shopping, Post Covid, Retains Consumers – …

WebConsumers have prioritized essential over non-essential items, with online sales of groceries and cleaning supplies leading the way in Q1 2021. Health and …

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Amazon Releases New Changes To Dietary & Supplements Category

WebCounterfeit products with unauthorized ingredients can pose a serious health risk, and these new requirements will likely deter careless or counterfeit sellers. 1. …

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A day in the life of… Rob Bridgman, CEO and founder of

WebMy health is also incredibly important to me, never more than the present, and so I pay close attention to my diet, daily exercise, and of course my mental health. …

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The best social stories and campaigns from May 2021

WebThe Mental Health Foundation, creators of Mental Health Awareness Week, launched its 2021 campaign this time focusing on how connecting with nature can help …

Category: Mental health Go Health

Tinuiti Establishes ‘Flexible Fridays’ and Monthly Mental Health …

WebSince work-from-home mandates were put in place in March, it has been required that every employee take two days of PTO for mental health each month so that …

Category: Mental health Go Health

Gousto’s CMO: We’re “a data business that loves food”

WebWith Covid-19 has also come an increased concentration on the health benefits of eating fresh food, and the implications that come from wasting it. Like many …

Category: Food Go Health

A day in the life of… Danny Donovan, UK CEO of Mediahub

WebI hope our efforts to de-stigmatise mental health continue. Basically I hope we come together as a human race and support each other out of this awful situation. …

Category: Mental health Go Health

Kimberly Clark’s Juliana Chu on the brand’s agile

WebElsewhere, the Kotex brand in Singapore has used social listening to help generate content for social and marketing campaigns, based on ‘hot topics’ being …

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10 brand campaigns that took a stand on social issues

WebBodyform’s ‘Womb Stories’ campaign from 2020 aimed to do just this, highlighting the ‘unspoken’ truths about women’s physical experiences such as …

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Stats roundup: Online grocery post-Covid-19 – eCOMMERCE

WebHealth, beauty and personal care product sales to grow 3x faster online than in-store. UK online grocery sales fell to 12.2% of the total grocery market in September …

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The best social stories & campaigns from January 2021

Web— Department of Health and Social Care (@DHSCgovuk) January 23, 2021. Macmillan Cancer Support have teamed up with creative agency AMV BBDO to produce …

Category: Cancer Go Health

Eight inspiring social media campaigns from the charity sector

WebThe latter has proven to resonate the most, with videos related to loneliness and mental health generating millions of views for the charity. Covid-19 has had a big …

Category: Mental health Go Health

‘Modern Wisdom’ Is a Media Sensation – eCOMMERCE

WebIt’s obvious that it’s not coming from the creator. “Modern Wisdom” is a media sensation, in other words. In our recent conversation, he and I discussed the …

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Six lessons from Mars Petcare’s dive into D2C during the pandemic

WebFor a major FMCG company like Mars, the pandemic presented an opportunity to look at new business models – particularly direct to consumer (D2C) business models. …

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