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How to Pick the Right Metrics to Track Brand Performance

Built on likelihood to recommend, a score of 0-6 means someone is a detractor, 7-8 passive, and 9-10 a promoter. Pros: The beauty of NPS is its … See more

Actived: 9 days ago

URL: https://radiusinsights.com/blog/how-to-pick-the-right-metrics-to-track-brand-performance/

Why empathy is important now more than ever.

WEBAnd getting at those emotional stories are at the root of why empathy is an important component of customer insights. Empathy means staying connected on a deeper level. …

Category: Health Go Health

Assessing category engagement models during the new normal.

WEBCustomers have been forced to change the way they shop, buy, and engage with categories and brands. Discretionary purchases in categories such as retail, hospitality, …

Category: Health Go Health

How to recalibrate your brand strengths in the COVID landscape.

WEBBrands build equity over time by focusing on key areas to build engagement and purchase with customers. In the COVID landscape, new perceptions are being formed or …

Category: Health Go Health

The Foundational Role of Communications Research

WEBCommunications research insights create a framework for powerful messaging. Numerous AI-driven technologies promise to save marketers time and effort by delivering copy, but …

Category: Health Go Health

How Customer Journey Insights Influence Decision

WEBThe Customer Journey is not just about recognizing pain points and moments of meaning; it’s also a pivotal strategy for overall brand health. Customer journey-mapping provides …

Category: Health Go Health

Insights Activation Creates a Roadmap for Long-Term Brand Growth

WEBInsights Activation Creates a Roadmap for Long-Term Brand Growth. Brand research delivers rich insights that give teams a clear view of their customers and the key drivers …

Category: Health Go Health

10 ways to keep your brand ahead of the curve.

WEBShifting values and needs due to COVID-19 are influencing consumer decisions as all area of our life continue to be impacted, some more significantly than others. 9/11 resulted in …

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Best Practices: Using Structural Equation Modeling (SEM) to Drive

WEBMany businesses establish and track top-line metrics or dashboards to measure business health. While this a valuable tool for monitoring progress, perhaps more important is…

Category: Health Go Health

Around the Globe: 2021 Insights Trends

WEBThe first three quarters of 2021 have proven that the same consumer insights needs that brands faced in 2020 continue to prevail this year. Brand teams in every country …

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Global Brand Building Strategy

WEBGlobal Brand Building Strategy Requires a Market-by-Market Approach. by Michael Jennings Senior Vice President. and Lucy Westlake, Client Director at Strive. In our …

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Brand Building Research Growth Strategy Radius Global

WEBBrand Building research connects brand teams with their customers and clients to gain insights on how the brand is perceived. Input, along with a comprehensive view of the …

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Why You Must Be Vigilant About Brand Architecture

WEBWhen I think about brand architecture, tending to my first garden in Brooklyn comes to mind. I was so excited to be in my first house with the chance to have my very own garden.

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Category Opportunity

WEBAlignment where we built the knowledge base and gained alignment from all stakeholders. 2. Discovery around new client innovations and information of competitor brands in each …

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Utilities and Energy

WEBFor more than 30 years, we’ve partnered with key industry players to develop product and service offerings. We are steeped in knowledge of both the energy consumer as well as …

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Moving brand plans forward during social distancing.

WEBTravel and social distancing restrictions aren’t preventing many of our clients from moving forward with their brand’s growth plans. Over the last few weeks, we’ve helped clients …

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How Customer Experience Insights Drive Engagement and Brand …

WEBRich Customer Experience data leads to powerful segments. A holistic customer view helps brand teams produce differentiated, targetable segments based on needs, attitudes, and …

Category: Health Go Health

Actions Financial Firms Can Take to Cement Customer Trust in …

WEBThe collapses of Silicon Valley Bank and Signature Bank have spurred concerns of broader systemic issues and has elevated financial-related fear to levels not seen since the …

Category: Health Go Health

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