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A Complete Guide on Psychology of Colors in Advertising

This is the study of how colors are perceived and how they affect moods, emotions, and behaviors. Different colors can evoke different … See more

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URL: https://ppcexpo.com/blog/psychology-of-color-in-advertising

Types of Buyer Personas: What Role do Buyer Personas Play in

WebIn marketing, a buyer persona is a fictional representation of your ideal customer. A buyer persona typically includes demographics, behavior patterns, motivations, and goals. The …

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Psychographics for Marketing: How Marketers Use Them

WebPsychographics is a marketing term that refers to the study of consumer personality, values, attitudes, interests, and lifestyles. It is used to segment consumers into groups based on …

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The Power of Segmentation in Advertising

WebSegmentation in advertising is the process of targeting a specific group of consumers within the wider market. By tailoring ads to appeal to a specific audience, businesses are able …

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Push vs. Pull Marketing: Adopt these Strategies to Enrich Your

WebJust as the names imply, a push strategy involves putting your products (or services) in front of your target customers. The primary objective is to make the market aware of what …

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8 Ps of Marketing to Boost Your Marketing Mix

WebThe 8 Ps of marketing are an important part of the marketing mix. They help businesses to plan, execute and evaluate their marketing activities. When it comes to marketing, there …

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Unacceptable Business Practices in Google Ads: How to Avoid

Web2. Lack of Proper Information – You need to include as much information as possible to appease Google. And there is certain information that must be present to avoid …

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How to Run Successful Healthcare Marketing Campaigns

WebCreate Calls-to-Actions (CTAs) A successful healthcare marketing campaign should have a call-to-action that prompts visitors to take action. Make your CTA enticing enough to …

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What is the Reach of the Google Display Network

WebThe network utilizes different factors, like images and deep linking, to create a better advertising network for your brand. As per Google, GDN can reach more than 90% of …

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Benefits, Purpose, and Importance of Data Visualization

WebVisualization is a quick and easy way to convey insights to a broader audience. Make data visualization a habit in your organization to enjoy the benefits below: 1. Quick and Better …

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Google Ad Suggestions: Essential Knowledge for Creating High

WebHere’s how you can opt-out of automatic Google Ad Suggestions: Sign in to your Google Ads account. In the page menu on the left, click “Settings.”. Click “Account settings” at …

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How to read a Pareto Chart (Analysis & Examples)

WebOnce it is installed in Excel, now, open your Excel desktop app and navigate to the My Apps or My Add-ins icon and click on it. You would see ChartExpo — click on it to get the list …

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5-Point Likert Scale Analysis, Interpretation with Examples

WebThe 5-Point Likert Scale Analysis is a commonly used tool in social sciences and research to measure attitudes, opinions, and perceptions. It involves a series of statements or …

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Ad Hoc Reporting Essentials: Tips, Tools, Techniques, and More

WebDefinition: Ad hoc reporting allows users to create specific, one-time reports quickly. Unlike regular reports, these are tailored to answer unique business questions. This process …

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Data vs Information vs Knowledge: Understanding the Differences

WebMapping of the DIKW model to different kinds of information management systems includes: Data is linked to transaction processing systems. Information is linked to information …

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Google and COVID-19: How Google is Helping Businesses to

WebIt is also helping healthcare systems support those in need. Plus, it supports businesses in industries such as retail to improve how they manage changes in customer demand. …

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Pharmaceutical Advertising Regulations – The Ultimate Guide

WebOnce you understand the regulations and rules regarding the promotion of pharmaceutical products and treatments, it is time to begin your first pharma PPC campaign. Before you …

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Conversion Costs: Formula, Definition & Examples

WebConversion Costs: Formula, Definition & Examples Conversion cost is the total cost derived during the process of product making, marketing and selling from scratch till its end. In …

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PPC Audit Checklist Template – 10 Steps Campaign Audit

WebStep 8: Landing Page Analysis. While landing pages are external, they have a direct impact on your campaign performance, and they also influence key metrics in Google Ads. …

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