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Cognitive Dissonance Theory: A review

Cognitive Dissonance theory has two basic underlying hypotheses: 1. The existence of a dissonance will cause mental discomfort and motivate the individual to reduce … See more

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URL: https://open.ncl.ac.uk/theories/7/cognitive-dissonance-theory/

Theory of Interpersonal Behaviour

WEBThe theory of interpersonal behaviour was first proposed by Carl Rogers in the 1950s, and it has since been developed and expanded upon by other researchers. The theory is …

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Theory of Planned Behaviour

WEBTheory of Planned Behaviour. The Theory of Planned Behavior (TPB) is a social psychological theory that explains human behaviour by considering the interplay of …

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Conservation of Resources Theory

WEBCOR theory suggests that the loss of resources is more stressful than the gain of resources, which implies that individuals may be more motivated to prevent resource loss than to …

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Theory of Reasoned Action

WEBTheory of Reasoned Action. The Theory of Reasoned Action (TRA) is a widely recognized and widely accepted theory of human behaviour that aims to explain how people make …

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Technology Acceptance Model: A review

WEBThe technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the …

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Social Exchange Theory: A review

WEBIntroduction. Social Exchange Theory (SET) emerged at the end of the 1950s and has since developed into a large body of research on social behaviour. The theory has been …

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Diffusion of Innovations

WEBRogers (Rogers, 2003) is credited with observing a series of general, common elements across early diffusion research from different disciplines. Accordingly, although Diffusion …

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Expectation Confirmation Theory

WEBExpectation confirmation theory (ECT) is a widely accepted theoretical framework that seeks to explain how individuals’ prior expectations about a specific phenomenon shape …

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Rational Choice Theory

WEBRational Choice Theory is a theoretical framework that has been developed to understand the behavior of individuals and groups in various settings. It posits that individuals make …

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Social Influence Theory

WEBSocial Influence Theory postulates that there are three modes of social influence acceptance, namely compliance, identification, and internalisation (Kelman, 1958). …

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Socio-Technical Theory: A review

WEBThe theory stipulates that the success of the socio-technical system is a product of the interactions between these subsystems. Socio-technical theory emerged in response to …

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Unified Theory of Acceptance and Use of Technology (UTAUT)

WEBIntroduction. The growth of an e-commerce sector, emerging digital technologies, such as big data, Artificial Intelligence, cloud computing and robotics, drive the implementation of …

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Protection Motivation Theory: A review

WEBProtection Motivation Theory considers the motivation to adopt the recommended behaviour as an attitudinal state (attitude change) predicted by cognitive processes mediating the …

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Social Capital Theory

WEBSocial Capital Theory, a multifaceted concept in sociology, economics, and organizational behavior, examines the value and benefits derived from social networks and …

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Expectation Confirmation Theory

WEBExpectation disconfirmation theory (EDT) (Oliver, 1993) is an alternate version of ECT, which replaces confirmation with disconfirmation. Consumers compare the product …

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Task-Technology Fit

WEBThe Task-Technology Fit Model was developed by (Goodhue & Thompson, 1995) to explain the utilisation of technology by examining the fit of technology to users' …

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Social Media Engagement Theory

WEBSocial media engagement theory refers to the concept that individuals engage with content on social media platforms through active participation and interaction. This can include …

Category:  Health Go Health

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