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Complete Guide to Great Fundraising Appeals (with Examples!)

Donors are wise with where they want to invest their giving. When you write an effective appeal, it includes the impact the donation will have. To … See more

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What is Your Nonprofit’s Value Proposition

WebA value proposition is a clear statement of the specific benefit that your nonprofit provides to its target audience. It’s the reason why someone should support …

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Major Donor Fundraising: The Ultimate Strategy

WebIn return, nonprofits offer donor recognition and access to exclusive events. Major donors also play an important role in shaping the direction of a nonprofit. Their …

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Capital Campaigns: Your Ultimate Guide

WebThe planning and execution of a capital campaign can help improve an organization’s fundraising strategies, donor management systems, and internal …

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12 Steps to Launching a Successful Monthly Giving Program

Web12. Measure Your Program’s Performance. Recurring giving programs can be an excellent source of consistent revenue for nonprofit organizations. Measuring the …

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6 Critical Metrics for a Thriving Midlevel Donor Program

WebWhile there is no one-size-fits-all solution, there are some critical metrics that can help you assess the health and performance of your program. In this blog post, we’ll …

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18 Motivations for Donors to Give to Your Nonprofit

WebPromote peer-to-peer campaigns. 3. An Affinity for Your Cause. While there are many factors that can motivate someone to give, one of the most important is affinity …

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12 Critical Reasons You Need a Sustainer Program

WebIn this post, we’ll explore 12 key benefits of instituting a sustainer program and how it can contribute to your organization’s success and legacy. Steady Revenue …

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8 Tips to Improving Fundraising for Your Association

WebTip #1: Keep your website updated regularly. Your website is often the first point of contact for potential donors. Make sure that your website is up-to-date and …

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Capital Campaign for Churches: A Guide to Success

WebStep 4: Launching the Campaign. With your team, plan, and materials ready, it’s time to launch your campaign. Start by hosting a kick-off event to generate …

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21 Digital Fundraising KPIs Your Nonprofit Should Track

WebIn this article, we’ll explore 21 critical digital fundraising KPIs across five categories: donor acquisition, donor retention, email marketing, social media, and …

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Mastering Donor Segmentation: Strategies for Targeted Campaigns

WebDonor segmentation is one of the most powerful strategies for optimizing nonprofit fundraising. Segmentation is dividing your donor base into distinct groups …

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Crafting an Elevator Pitch for Potential Sponsors

WebThe 30-Second Rule: Imagine this: the time it takes for an elevator to travel from the ground floor to the executive suite. That’s how long you have. Thirty seconds. …

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4 Questions to Improve Innovation

WebInnovation can be learned. Asking these four questions can help you identify programs, processes, services, and products that could result in innovative ideas for your …

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374 of the Best Nonprofit Holiday Quarter Email Appeal Subject …

WebI’ve compiled 374 of the best REAL nonprofit email appeal subject lines from last year’s final quarter – from Giving Tuesday through the end of the giving season. Use …

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Nonprofit Thank You Video Script

WebScript #2. Jane, thank you very much for your $55 donation to the Moving Forward building fund. Your donation is a crucial part of our ability to complete the family …

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50 Interview Questions for a Chief Development Officer (CDO) Job

WebDemonstrate Leadership: Speak to how you’ve led teams, resolved conflicts, and fostered collaboration among departments. Show that you can both lead and be a …

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How to Write an Email Promoting Planned Giving (with Examples!)

WebEmail marketing has become an increasingly effective tool for nonprofits to engage with their supporters and encourage donations. However, promoting planned …

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How to Craft a Compelling Thank You Letter (with Examples!)

Web3. Be sincere and authentic. It is crucial for nonprofit organizations to be sincere and authentic in their thank you letters to donors. Such a letter is a tangible …

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