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Gone Viral: UNC Health's Approach to Social Media

WEBFor UNC Health, North Carolina’s largest academic health system, the heightened focus on social media marked an opportunity to build and strengthen engagement with all patients—both current and potential. “As a brand,” says Jamie …

Actived: 5 days ago

URL: https://www.mower.com/news/gone-viral-unc-healths-approach-to-social-media/

SHSMD in Review: Six Marketing Trends for Healthcare …

WEBWith healthcare systems getting acclimated to new, post-pandemic normals, and digital innovations like AI and wearables on the rise, it’s essential for these organizations to keep tabs on the latest developments and how they may change the …

Category:  Health Go Health

Mower’s “Cai & Kate” Branding Campaign Earns Industry …

WEBMower’s campaign for client Allegheny Health Network surrounding the launch of the children’s video series “Cai & Kate” has earned a bronze recognition for Purpose-Led Campaign of the Year in Ad Age and Modern Healthcare’s Impact Awards.

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Meeting Healthcare Audiences Where They Are

WEB3. Find the underserved, and make sure you give them a voice. Like so many other facets of society, healthcare is becoming increasingly politicized. LGBTQ+, the elderly, refugees, women, those struggling with substance use disorders, and many …

Category:  Health Go Health

Healthcare Rebranding Helio Health Mower

WEBWatching patient connections rise and an outdated brand identity set. With a new name/logo/tagline, website, advertising, collateral, video and public relations, Mower gave Helio Health the foundation to grow its lifesaving and life-transforming mission by …

Category:  Health Go Health

Kids Are in Crisis: How Healthcare Marketers Can Be Part of the

WEBEvery May is Mental Health Awareness Month, a national movement with the goal of reducing the stigma and providing communities with the information and

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Behind the Brand with Catholic Health

WEBHow has the role of CMO/Head of Marketing evolved in the past 5 years? Oh goodness, we update our strategy every year with the continued evolution of digital and social media, still in combination with traditional brand marketing where it makes sense.

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Allegheny Health Network

WEBThe building blocks for success. AHN’s Psychiatry and Behavioral Health Institute (PHBI) created the AHN Chill Project™ in 2019 to deliver behavioral health services within community schools and meet the growing need to educate, reduce stigma and improve …

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3 Postpandemic Strategies for Healthcare Marketers

WEBnew york • chicago • boston • atlanta • charlotte • cincinnati • buffalo • rochester • albany • syracuse. 1-855-466-1000

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Tell us where it hurts: Problems—and remedies—for three of the

WEBThe ailment: Employee retention is increasingly difficult. The treatment: A strong dose of positive culture. Increasingly, high employee burnout and turnover rates have led organizations to reimagine company culture. Loretto, a Central New York non-profit …

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Helio Health: TikTok Works

WEBThe Treatment Works debut on TikTok gave Helio Health a new and dynamic platform for engaging its audience. And, with its expanding user base, TikTok allowed them to reach individuals who may not have encountered that messaging …

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Revitalizing Catholic Health's LIFE Program

WEBWhen you think about advertising campaigns that call for boldness, not many (if any) focus on long-term care programs. But the truth is, deciding on care for an older loved one can be one of the most heart-wrenching decisions a family member can make.

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The New Normal: How Americans are navigating life during the …

WEBAs COVID-19 continues to spread and its health and economic impacts mount, Mower polled 1,020 U.S. adults to learn how they’re adapting to “the new normal.”

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On the Journey to Becoming an Antiracist Organization

WEBAction for a Better Community of Rochester, N.Y., recently hosted a three-day virtual conference entitled “Racism is a Public Health Crisis—Attacking the two Pandemics.” The event drew more than 500 attendees with a call to action addressing …

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Healthcare providers need to be creative to reach men.

WEBFather’s Day puts dads at the forefront with backyard barbecues, rounds of golf, funny cards and heartfelt gifts. But when it comes to paying attention to their own health, men aren’t doing so well.

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Gary Holmes joins Mower as vice president, director of public …

WEBHolmes brings more than 20 years of senior management, government and news experience to his post, most recently as assistant commissioner, public affairs for the New York State Department of Health. “We’re thrilled to welcome Gary to Mower’s leadership …

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Mower Sweeps Healthcare Advertising Awards with Double-Digit …

WEBClient: Arthritis Foundation Campaign: We Journey Together Accolades: Health Promotion Program; Total Advertising Campaign; Total Public Relations Campaign About the Work: The Arthritis Foundation provides resources, research and help for those living with …

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B2B HVAC Integrated Marketing Carrier Mower

WEBUshering in a new era of patient care. Catholic Health is a trusted name in the Buffalo market—a healthcare network rooted in tradition and patient care, not necessarily technological prowess.

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B2B HVAC Integrated Marketing Carrier Mower

WEBShe was a big hit. It turns out that when you personify the assisted living experience in a novel way, people take notice. The campaign generated 10.7MM impressions and drove more than 77,000 visits to Loretto’s website.

Category:  Health Go Health

B2B HVAC Integrated Marketing Carrier Mower

WEBLoretto helps care for older adults in Central New York with a wide range of options that allow seniors to live fuller, more vibrant lives. But good care takes good workers—something there’s a shortage of in elder care.

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