Mower.com
Gone Viral: UNC Health's Approach to Social Media
WEBFor UNC Health, North Carolina’s largest academic health system, the heightened focus on social media marked an opportunity to build and strengthen engagement with all patients—both current and potential. “As a brand,” says Jamie …
Actived: 5 days ago
URL: https://www.mower.com/news/gone-viral-unc-healths-approach-to-social-media/
SHSMD in Review: Six Marketing Trends for Healthcare …
WEBWith healthcare systems getting acclimated to new, post-pandemic normals, and digital innovations like AI and wearables on the rise, it’s essential for these organizations to keep tabs on the latest developments and how they may change the …
Mower’s “Cai & Kate” Branding Campaign Earns Industry …
WEBMower’s campaign for client Allegheny Health Network surrounding the launch of the children’s video series “Cai & Kate” has earned a bronze recognition for Purpose-Led Campaign of the Year in Ad Age and Modern Healthcare’s Impact Awards.
Meeting Healthcare Audiences Where They Are
WEB3. Find the underserved, and make sure you give them a voice. Like so many other facets of society, healthcare is becoming increasingly politicized. LGBTQ+, the elderly, refugees, women, those struggling with substance use disorders, and many …
Healthcare Rebranding Helio Health Mower
WEBWatching patient connections rise and an outdated brand identity set. With a new name/logo/tagline, website, advertising, collateral, video and public relations, Mower gave Helio Health the foundation to grow its lifesaving and life-transforming mission by …
Behind the Brand with Catholic Health
WEBHow has the role of CMO/Head of Marketing evolved in the past 5 years? Oh goodness, we update our strategy every year with the continued evolution of digital and social media, still in combination with traditional brand marketing where it makes sense.
Allegheny Health Network
WEBThe building blocks for success. AHN’s Psychiatry and Behavioral Health Institute (PHBI) created the AHN Chill Project™ in 2019 to deliver behavioral health services within community schools and meet the growing need to educate, reduce stigma and improve …
Tell us where it hurts: Problems—and remedies—for three of the
WEBThe ailment: Employee retention is increasingly difficult. The treatment: A strong dose of positive culture. Increasingly, high employee burnout and turnover rates have led organizations to reimagine company culture. Loretto, a Central New York non-profit …
Revitalizing Catholic Health's LIFE Program
WEBWhen you think about advertising campaigns that call for boldness, not many (if any) focus on long-term care programs. But the truth is, deciding on care for an older loved one can be one of the most heart-wrenching decisions a family member can make.
On the Journey to Becoming an Antiracist Organization
WEBAction for a Better Community of Rochester, N.Y., recently hosted a three-day virtual conference entitled “Racism is a Public Health Crisis—Attacking the two Pandemics.” The event drew more than 500 attendees with a call to action addressing …
Gary Holmes joins Mower as vice president, director of public …
WEBHolmes brings more than 20 years of senior management, government and news experience to his post, most recently as assistant commissioner, public affairs for the New York State Department of Health. “We’re thrilled to welcome Gary to Mower’s leadership …
Mower Sweeps Healthcare Advertising Awards with Double-Digit …
WEBClient: Arthritis Foundation Campaign: We Journey Together Accolades: Health Promotion Program; Total Advertising Campaign; Total Public Relations Campaign About the Work: The Arthritis Foundation provides resources, research and help for those living with …
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