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How TikTok is changing healthcare marketing

WebIt convinced Luker, who also shared her story through channels such as CaringBridge, that TikTok is far more than the Hercules of personal platforms. She now …

Actived: 3 days ago

URL: https://www.mmm-online.com/home/channel/features/how-tiktok-is-changing-healthcare-marketing/

Three steps organizations can take to address health disparities

WebGiven the nature and scale of the problem, Dr. Maureen Lichtveld, a professor at Tulane University School of Public Health and Tropical Medicine and the president of the Hispanic-Serving Health Professions Schools, believes that “to begin to address the historic burden of health disparities and inequities, it’s key to take a systems approach, not a …

Category: Medicine Go Health

A rundown of where the 2024 presidential candidates stand on …

WebWith all that said, healthcare — aside from abortion — wasn’t the hottest topic at the most recent GOP candidate presidential debate. Still, issues like prescription drug …

Category: Health Go Health

Healthcare Marketers Trend Report 2022: The Reset

WebThis year’s Healthcare Marketers Survey reveals that 2021 budgets rose 15% to $8.3 million, compared to $7.2 million in 2020. Yes, that means budgets are well below …

Category: Health Go Health

The 2023 Healthcare Marketers Trend Report: A trim off the top

WebGiven those overarching trends — not to mention a fast-transforming kit of digital advertising tools and technology — it should come as no surprise that, per the …

Category: Health Go Health

MM+M Transform: MyHealthTeams talks COVID-era patient …

WebEarly in the crisis, MyHealthTeams developed an educational resource center to educate endometriosis patients about telehealth and what they need to know in order …

Category: Health Go Health

Young healthcare consumers see wellness in different ways, survey …

WebYoung healthcare consumers under the age of 45 want different things from older generations — such as an increased focus on preventive health, and more …

Category: Health Go Health

GMA’s Dr. Jen Ashton on her women's health-focused newsletter

WebRecognizing the increased focus on women’s health and the need for authoritative voices, Dr. Jennifer Ashton, the chief health and medical correspondent for …

Category: Medical Go Health

See the healthcare-related months, observances for 2024

WebBelow are the healthcare-related months and observances for 2024. January. National Blood Donor Month. Thyroid Awareness Month. Cervical Health …

Category: Health Go Health

See Healthgrades’ list of America’s best hospitals

WebSee Healthgrades’ list of America’s best hospitals. Among the top 50, several noteworthy facilities yet again returned to the list, including Cedars - Sinai Medical …

Category: Medical Go Health

Agency 100 2023: VMLY&R Health

WebJune 12, 2023. 5:00 am. VMLY&R Health CEO Claire Gillis is based overseas, but gets to the U.S. once every two or three weeks. While strolling through NYC’s Times Square …

Category: Health Go Health

Pfizer/Wyeth cuts to top 18,000

WebPfizer will cut between 18,000 and 19,000 jobs as it absorbs Wyeth, the company said. Pfizer plans to cut 10% of its pre-merger global workforce of 81,900 and …

Category: Health Go Health

Dr. Jennifer Ashton debuts newsletter covering menopause, …

WebIt’s been a busy week for Dr. Jennifer Ashton, the chief health and medical correspondent for ABC News. Not only was she featured in a segment during Oprah …

Category: Medical Go Health

Facebook to restrict ad targeting as experts assess impact

WebDecember 1, 2021. 9:36 am. Source: Getty Images. Meta’s removal of health-related ad targeting options, under a policy taking effect in January, is set to impact pharma brands’ …

Category: Health Go Health

YouTube’s top 10 physician influencers

WebDr. Joseph Allen (Doctor Eye Health) Dr. Joseph Allen has accumulated more than 600,000 subscribers to his YouTube channel, which focuses specifically on …

Category: Health Go Health

MM+M debuts 2022 Agency 100

WebThe definitive guide to the world of medical marketing agencies will debut across MM+M’s digital channels on June 7. MM+M has launched the survey for the 2022 …

Category: Medical Go Health

Diversity in healthcare marketing nowhere near enough

Web2021 marks the fourth year that the ANA/AIMM has published the report, which tracks gender and ethnic diversity among its client-side members’ marketing …

Category: Health Go Health

Agency 100 2022: JPA Health

WebJune 7, 2022. 5:00 am. If 2020 was marked by widespread disruption and uncertainty, then 2021 resembled something akin to business as usual at JPA Health. As COVID-19 …

Category: Health Go Health

Real Chemistry acquires AI firm ConversationHealth

WebThe acquisition of ConversationHealth is Real Chemistry’s tenth since it cemented a partnership with VC firm New Mountain Capital in 2019. ConversationHealth …

Category: Health Go Health

DDR on DTC: Novartis/Deutsch-NYC’s Exelon Patch

WebAt the same time, by reflecting a “quiet place in the storm,” the campaign offers the reassurance and support a caregiver seeks amidst the daily chaos of caring for …

Category: Health Go Health

HLTH's Be Bold theme, speaker applications for 2024 conference

WebOn Wednesday morning, the namesake organization announced its Be Bold theme for the 2024 HLTH conference set to take place from October 20 to October 23 in …

Category: Health Go Health

Bradley Pharmaceuticals layoffs

WebNearly two-thirds of Bradley Pharmaceuticals work force is expected to be let go following the company’s acquisition by Nycomed. According to a report in the Star …

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Ax falls at Merck as CEO talks sales cuts

WebMerck CEO Dick Clark yesterday commented on areas where he may authorize reductions. “There is still a lot of duplication, not only in sales force but also in …

Category: Health Go Health

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