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McDonald’s vows to ramp up marketing of healthy options
WebMcDonald’s is expanding its healthy-eating commitment by offering fruit and vegetables options as part of its meal deals and marketing healthier alternatives to children amid growing pressure from governments and consumers to help tackle obesity. By Russell Parsons 27 Sep 2013. Fast-food chain has vowed to market healthier alternatives to
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URL: https://www.marketingweek.com/mcdonalds-vows-to-ramp-up-marketing-of-healthy-options/
How content marketing is helping Philips move into …
WebBlake Cahill, global head of digital and social at Philips, explains how content marketing is playing a key role in the brand’s transformation into a healthcare company. By Jonathan Bacon 18 Oct 2016. Content marketing is helping Philips to establish itself as a thought leader in healthcare.
‘This is a real reset moment’: Government campaign aims …
WebPublic Health England is launching an adult health campaign that aims to inspire the nation to improve its health and reduce the risk of becoming seriously ill, as the Covid-19 pandemic pushes the issue of health up the agenda. The ‘Better Health’ campaign will initially cover adult obesity – the first time PHE has focused solely on this
How insurer Vitality is winning new customers and …
WebVitality is looking to redefine the health and life insurance market by rewarding healthy customers rather than focusing on ‘doom and gloom stories’ after rebranding from PruHealth and PruProtect at the end of 2014. Marketing director Keith Kropman explains how the brand is changing behaviour. By Charlotte Rogers 27 Jul 2016.
Brands rally to support marketers struggling with mental …
WebAnyone needing help can contact NABS for free, impartial and confidential advice via [email protected] or 0800 707 6607. With motivation low, confidence knocked and resilience being tested by the latest lockdown, marketers are being encouraged to seek emotional support and open up about their mental health.
How Bayer is bringing creativity into consumer healthcare …
WebMarketers in consumer healthcare are often wary of being creative with their campaigns, but Bayer’s top marketer Patricia Corsi believes there is an opportunity to build better relationships with consumers. By Niamh Carroll 16 Jun 2022. ‘The Vagina Academy’ on TikTok. Source: Bayer Consumer Healthcare. Brands in the consumer healthcare
How brands are helping to remove the stigma of mental …
WebCertain brands are partnering with charities to help guide their approach to mental health issues. New activewear brand Ivy Park launched in the UK last month following consultations with Mind about how best to communicate with its female target market. The brand is seeking to grab attention by putting its founder, pop star Beyoncé, …
Tesco beats supermarket rivals to gain biggest Covid …
WebM&S continues to top the brand health rankings, having increased its score by 3.2 to 38.2. Aldi follows with a score of 34.7 (up 0.5), while Sainsbury’s comes in third at 34.1 (up 2.6). Morrisons saw the next biggest jump in its score after Tesco, up 3.1 to 27.9 – a strong starting point for new CMO Rachel Eyre.
GSK Consumer Healthcare to be renamed Haleon after …
WebGSK Consumer Healthcare plans to rebrand to Haleon after its demerger from GlaxoSmithKline. The new name, pronounced ‘hay-lee-on,’ has been created by merging the words ‘hale’ meaning in good health and ‘leon’, which is associated with strength. According to GSK, the new brand identity was created with input from …
How brands are stepping up to improve children’s mental …
WebIn the eight to 11 age group, smartphone ownership shoots up to 39%, with 94% of children going online for more than 13 hours a week. Despite being underage, 23% of children in this age group have a social media profile, according to Ofcom. This breaks down to 12% of children aged nine, 28% aged 10 and 46% aged 11.
Brands have a vital role to play in shaping the conversation around
WebBrands have a vital role in shaping the conversation about women’s health – breaking down barriers, confronting conventional perceptions, destigmatising taboo-laden issues and communicating around symptom advice – all of which, if done with legitimacy and authenticity, can help them build brand equity and deepen customer relationships, as
Innocent to focus on ‘health and wellness’ as it preps brand refresh
WebInnocent says it will up its focus on “wellness” products to appeal to consumers internationally and capitalise on demand for healthier beverages. Drinks brand Innocent turns 18 this year; a fact that seems to surprise even those who have been with the brand for a while. Launched in West London’s Parsons Green, Innocent started off by
How ‘niche’ lifestyle brands are increasing their mass market appeal
WebFlexitarians are likewise important to Quorn, which counts 83% of its consumers as meat reducers. The brand is focused on heavyweight, mass market marketing to drive reach, explains head of brand marketing UK and international, Alex Glen. The rise in vegan and flexitarian lifestyles is credited with driving 16% global growth for Quorn in …
Brand diagnosis is the brand manager’s first job, so prioritise it
WebThe memo went on to recommend examining the reasons using “field studies” and whatever else came to hand back then. On the afternoon that brand management was invented, diagnosis was its first precept. And it’s a prescription that remains in place to this day. If you understand that a brand exists in the head and the …
It’s time The Body Shop became exciting as well as ethical
WebThe Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline. By Helen Edwards 30 Nov 2023. After doing a talk at the Digital Copenhagen conference last week, and feeling the need for a little retail reward, I made a beeline for Sephora. I confess to a
PureGym CMO: We’re much stronger thanks to Covid
WebDespite facing 10 months of Covid-enforced closure, PureGym claims adversity has made the business stronger and clarified its purpose as a “health brand”. PureGym’s CMO believes the business is stronger post-Covid. Source: Shutterstock. While the plight of pubs and restaurants was highly publicised during the Covid-19 pandemic, …
How Haleon plans to grow its market share as a new company
WebHaleon is pursuing market share growth “ahead of the competition” as it officially separates from GSK today (18 July) and becomes listed as its own FTSE 100 company, according to CMO Tamara Rogers. The consumer healthcare business, formerly known as GSK Consumer Healthcare, owns brands including Sensodyne, Voltaren and …
Kenvue claims its ‘iconic brands’ drove success in the quarter
WebKenvue claims its ‘iconic brands’ drove success in the quarter. Kenvue is the consumer health spin-off from pharmaceutical business Johnson & Johnson. CEO Thibaut Mongon has touted the power of the “affinity” consumers have to its brands, which include Neutrogena and Listerine. By Niamh Carroll 26 Oct 2023. Consumer health business
Kellogg’s apologises for ‘unclear’ health claims after two ads are …
WebKellogg’s has had two of its ads banned by the Advertising Standards Authority (ASA) after it was found to breach the ad code for not clearly signposting how its health claims are substantiated. A TV ad for Special K porridge, which aired in October last year, featured various scenes of ingredients while a voice-over said: “Our new five
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