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“Your Money or Your Life”: What Google’s Recent

WEBGoogle holds healthcare and financial brands to a higher standard for website content and SEO When it comes to Search Engine Optimization (SEO), life is …

Actived: 9 days ago

URL: https://www.hencove.com/blog/your-money-or-your-life-what-googles-recent-algorithm-update-means-for-the-healthcare-and-financial-industries

What’s Behind All of the Hospital and Health System Rebrands

WEBThe name also invoked a specific religious community, while the new name removed any such connection. NYU Lutheran Medical Center similarly dropped its …

Category: Medical Go Health

Fireside Chat with Chi Huang, MD — Hencove

WEBDr. Chi Huang is the Associate Chief Medical Officer of Lahey Hospital - Burlington and Chairperson of the Department of Hospital Medicine at Lahey Health. He …

Category: Medical, Medicine Go Health

The Next Chapter at SafeRide Health: Lessons Learned from …

WEBAshley joined SafeRide Health in March 2022 on the heels of seven years of rapid growth for the company. One of her first key initiatives was to lead an evolution of …

Category: Health Go Health

healthcare — Blog — Hencove

WEBViews From the Cove. The healthcare industry has been under fire for rising costs. It’s currently outpacing national GDP growth and will make up one-fifth of our nation's total …

Category: Health Go Health

Breaking Through B2B Healthcare Buzzwords — Hencove

WEBFrom ACA (Affordable Care Act) to ZD (Zero Defects), healthcare has long been known as an “acronym rich” industry. But, among business communications, it’s …

Category: Health Go Health

Patients as Consumers: Understand Purchasing Patterns to

WEBHencove, 63 Pleasant Street, Suite 200, Watertown, MA, 02472, United States 617-678-8173 [email protected]

Category: Health Go Health

Welcome to the Cove: Erin Eby, Brand Director — Hencove

WEBHencove, 63 Pleasant Street, Suite 200, Watertown, MA, 02472, United States 617-678-8173 [email protected]

Category: Health Go Health

The Visual Duel: Choosing Iconography vs. Illustrations — Hencove

WEBIcons and Illustrations. Icons and illustrations can serve different purposes but can complement each other in various design contexts. When deciding whether to …

Category: Health Go Health

Reputation — Hencove

WEBManaging your brand reputation—listening intently and responding carefully—is critical to your brand’s health: Monitoring – Satisfied and dissatisfied stakeholders alike can easily …

Category: Health Go Health

best practices — Blog — Hencove

WEBBY MEL DUNN Each year, marketers report adopting new tactics and techniques to achieve their goals. Keeping up with the latest trends is one way to stay ahead of your …

Category: Health Go Health

Stocking a Photo Library That Doesn’t Feel Stock — Hencove

WEBBY ALLISON LYLES. Imagine a woman—let’s call her Versa Tile—smiling brightly, dressed in business casual, possibly sitting at a desk. She may sound like an …

Category: Health Go Health

Six Strategies for Seamless, Virtual Sales — Hencove

WEBHencove, 63 Pleasant Street, Suite 200, Watertown, MA, 02472, United States 617-678-8173 [email protected]

Category: Health Go Health

Storytellers — Hencove

WEBHencove takes great pride in serving our clients as brand storytellers. Regardless of the task at hand, our team of professionals is guided by doing what is best for the client's …

Category: Health Go Health

The Bundled Benefits of B2B Podcasting — Hencove

WEBBY MARY HOFFMAN Although you might turn to podcasts as a source of daily news or afternoon entertainment, the medium’s utility doesn’t end there. For B2B …

Category: Health Go Health

Renaming Your Business is a Big Deal: Five Reasons to Go for It

WEBHencove, 63 Pleasant Street, Suite 200, Watertown, MA, 02472, United States 617-678-8173 [email protected]

Category: Health Go Health

Why You Should Invest in Marketing — Hencove

WEBAs marketers, we know firsthand that within an organization marketing can be undervalued, but marketing is a necessary investment in the long-term health of your …

Category: Health Go Health

A Holiday Tradition to Reconsider — Hencove

WEBBY DANIEL BLACK Although marketers are skilled in many departments, even we can’t see into the future. So, why are we still using an Annual Marketing Plan to …

Category: Health Go Health

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