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Reasons Doctors Don't Adopt New Health Tech & How to Address

WebReason #3: It’s difficult to explain to patients or to get them to use the new tech. Some health tech, including telemedicine and various apps and devices, requires …

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Developing Technical Solutions That Capture Physicians’ Needs

WebDuring that discussion, Michelle shared the steps she recommends following when developing new tech to ensure that you are capturing physicians’ needs in the …

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Cracking the Code on Co-Branding

WebCracking the Code on Co-Branding. January 28, 2021Last Modified: June 7, 2023. Co-branding between health tech companies and local providers isn’t always as …

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Health Connective: Web Application Development Medtech

WebCustom App Development. We build first-class healthcare applications using industry best practices, like responsive design, automated testing, and scalable architecture. Our …

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Health Connective Resources: Articles, Podcasts, Whitepapers

WebThe Health Connective Show. With healthcare sprawling in so many different directions, it can be a real challenge to connect problem-solvers to those who have the problem.

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Overcoming New Sales & Marketing Pressures

WebScott Zeitzer, president of Health Connective, has been in the healthcare industry for his entire adult life. After earning a masters in biomedical engineering, he …

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The Importance of Finding the Right Product-Market Fit

WebIt’s important to ensure that you have that product-market fit early on and throughout the development process so that there is traction when you do finally launch. …

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Navigating New HIPAA Compliance For Your Website

WebScott Zeitzer, president of Health Connective, has been in the healthcare industry for his entire adult life. After earning a masters in biomedical engineering, he …

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About Health Connective: Our Values and Our Team

WebHealth Connective has worked in the medical space since 1998. We’ve built applications for startups and for Fortune 500 companies, mostly partnering with R&D, I.T., and …

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The Health Connective Show: Starting in October, 2023

WebWelcome to the Health Connective Show! Medtech companies are at the forefront of innovation in healthcare, but it can be hard to keep up with everything going …

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Health Connective Projects Examples of Our Work

WebProjects Health Connective has partnered with medtech clients to create a variety of applications. Below, you’ll find a sampling of our work. Most of the examples you’ll see …

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Providing Value to Medtech Customers--Even During Lean Times

WebScott Zeitzer, president of Health Connective, has been in the healthcare industry for his entire adult life. After earning a masters in biomedical engineering, he …

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Developing a Content Strategy for Your Healthcare Company

WebHealthcare and medical brands can easily dilute their brand voice if they don’t approach their content strategy with intention. Join Marnie Hayutin, Founder of …

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How to Fight Customer Attrition and Reassure Your Customers

WebIn case you need a quick review of exactly how operating margins are calculated, here’s Investopedia.I had to look to remember the specifics. The formula is …

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Running a Successful Co-Branded Campaign for Medtech …

WebBelow, we’ll share some of our tips on how medtech companies and physicians can create co-branded campaigns that benefit everyone involved. 1. Feature …

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A Business Requirements Document for Application Development

WebA business requirements document is a detailed document that explains everything your application developers need to know about the project, including your …

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Product Marketing for Consumers and Patients Medtech

WebAs the marketing manager, Ashley ensures that our clients’ marketing strategies are put into action. This includes content writing, SEO, online advertising, …

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Mudbug Media Is Now Health Connective

WebWe’re now Health Connective. After learning that his original company name idea was taken, Scott Zeitzer saw an ad for “mudbugs” (Louisiana’s nickname for crawfish or …

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2023 Healthcare Marketing Conferences

WebHealthcare Marketing and Physician Strategies Summit. April 17-19, 2023. Austin, TX. This conference is hosted by the Forum for Healthcare Strategists and is designed for health …

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