Healthcaremarketinglaw.com
Healthcare Marketing Law Rothwell Figg Brand Protection
WEBA recent trademark opposition decision shows that protecting your nutritional supplement trademark is good for overall brand health.. In Tom Miles v.Five Star Gourmet Foods, Inc., the Applicant (Five Star) sought to register the mark ENERGY2GO for fresh and packaged meals and snacks consisting primarily of vegetables, fruits, meats, cheese, and grains in …
Actived: 9 days ago
Copyright Basics for Health Marketers Healthcare Marketing Law
WEBHealthcare Marketing Law is a publication of Rothwell Figg, a leading U.S. intellectual property law firm. We help health care providers and their business associates register and protect their valuable brand assets and mitigate HIPAA marketing risks.
Trademark Protection of Health Brands
WEBThe trademark protection of health brands is often overlooked by health providers and marketers of health and wellness solutions. Trademarks are any name, slogan, or symbol used to distinguish the goods or services of a company. In the health products and services sectors, trademarks are searched, approved, and registered for a …
What every Healthcare CMO should know about brand value
WEBInstead of looking at the health marketing budget as a cost-center, an effective brand protection and monetization program can translate the perception of the marketing department in the eyes of their stakeholders and board members. Healthcare CMOs have a valuable ally when seeking to justify their marketing budgets. In a word, …
Hospital marketing lawsuits on the rise Healthcare Marketing Law
WEBHere are some recent cases where hospitals were involved in lawsuits regarding their branding and marketing activities: Case #1. A Florida health system was sued for deceptive advertising as part of a medical negligence action that resulted in the death of a patient from bariatric surgery. The hospital had advertised in its marketing …
NRG2GO Nutritional Supplement Brand Wins Trademark Opposition
WEBA recent trademark opposition decision shows that protecting your nutritional supplement trademark is good for overall brand health.. In Tom Miles v.Five Star Gourmet Foods, Inc., the Applicant (Five Star) sought to register the mark ENERGY2GO for fresh and packaged meals and snacks consisting primarily of vegetables, fruits, meats, …
Hospital Brand Ambassador Programs Healthcare Marketing Law
WEBYour health of your hospital’s brand can be positively influenced through implementing a brand ambassador program. Benefits of an effective program include greater brand equity, positive shift in brand perception, and greater competitive advantage. Hospital brand ambassador programs are growing popularity. This was the subject of a …
Health Trademarks Classification of Goods
WEBThe following Nice classification classes are used to designate health products and services: Health and Wellness Goods. Class 3. Personal care and beauty products, including skincare, shampoos, and cosmetics. Class 5. Nutrition and dietary supplements. Class 9. Software, including digital health apps, medical software, and …
Category: Supplements, Nutrition, Medical Go Health
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