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A guide to healthcare content marketing in 2023 (+ 5 examples to

Historically, the healthcare industry has been slow to embrace content marketing. According to a 2021 study, 63% of companieson the Fortune 1000 list had a “limited content presence or no presence at all.” But with the rise of new technologies and healthcare systems, more providers are turning to content in 2023. … See more

Actived: 9 days ago

URL: https://gathercontent.com/blog/healthcare-content-marketing

A Guide to Content Atomization (Benefits, Processes & Examples)

WebContent atomization is a content marketing strategy that involves breaking down a piece of content into smaller components. Todd Defren—founder and former …

Category:  Health Go Health

Why Secure Content Management Matters (+6 Tips to Keep

WebUnder the Health Insurance Portability and Accountability Act (HIPAA), healthcare organizations must protect sensitive patient health information. Non …

Category:  Health Go Health

What, Why & How to Plain Language GatherContent

WebThe oral examples are very casual. Healthcare, for example, is often written in a formal, stilted language. But plainly written health information improves health literacy. When …

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Plain Language can be Inclusive & Fun GatherContent

WebShe is a frequent conference speaker and a former editor of the UX publication. Marli was also voted one of Mindtouch's top 25 content strategist influencers in 2016. This is a …

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The Suitable Content Governance Guide GatherContent

WebHe has led content strategy work for many organisations including the Royal Air Force, Health Education England, University of New South Wales, University of Technology …

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17 content marketing examples to inspire you [2023]

WebHealth Action Council and UnitedHealth Group’s white paper on disparities in care is a masterclass in using this format. It sets the stage for the valuable information …

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Power Your Content Strategy with Process GatherContent

WebFounder of Lagom Strategy. Download now. A content process can help create a content pipeline—a steady, directed flow of moving content ideas from brainstorm to published. …

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Content performance: A smart 7-step process for improving it

WebPaula Land, author of Content Audits and Inventories, stressed: "Regular check-ups on the health of your content help you find and address problems or gaps early, so you can …

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A Guide to Content Production Planning GatherContent

WebContent production planning helps you to establish a fluid workflow around the creation and management of your project content. Everyday we work with agencies and their clients, …

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The Complete Guide To Web Content Accessibility (+ 10

WebThe document outlines four principles for content accessibility: Perceivable: Users must be able to consume content using at least one of their senses. Operable: Users must be …

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Implementing "Storytelling Ops" in Higher Ed GatherContent

WebAs you begin thinking about implementing storytelling ops, it’s important to reframe how you define “story”—a story is not an 800-word article, a video, or an infographic; it’s a unit of …

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What is a pillar page

WebA pillar page will provide an overview of caring for a dog’s health. It will also link to more specific resources, such as “Top 10 Supplements for Older Dogs.” Pillar pages vs. …

Category:  Supplements Go Health

Content 101: How to use Structured Content to Save Time

WebStructured content is important for SEO. In the context of SEO, ‘structured data’ (aka structured content) usually refers to implementing some type of markup on a webpage, in …

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How content-first design creates a better user experience

Web1. Define your strategy and process. Content strategy should be based not only on your organization’s goals but also on user needs. Matt Post, mentioned earlier, shared some …

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Content marketing metrics: Your guide to tracking key

WebIn fact, you’d be throwing darts in the dark – hoping they land you some customers, so you’ve something to show stakeholders as your content marketing ROI.. With that in …

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Creating Content Models for Government Websites GatherContent

WebHealth effects of jelly beans are a matter for another level of government. Consumer complaints like yours don’t go to the department, but to an independent Gelified Foods …

Category:  Food Go Health

Brand consistency: What it is and how to achieve it (+ examples)

WebBeyond the comfort of familiarity, brand consistency is crucial for the following reasons: It builds trust: Consistent people are trustworthy and reliable. Similarly, when people are …

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8 top brand storytelling examples to inspire you

WebCreates connection. At the same time, brand storytelling enables companies to connect with customers more meaningfully. “Stories create a deeper relationship between the brand …

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How to create high-performing content pillars to boost your SEO

Web4. Shortlist your content pillar topics. With the list of ideas ready, create your content plan by finalizing pillars pages to create. Keep in mind: there’s no limit to the number of content …

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Defining Terms on Content Projects GatherContent

WebGlossary of terms, Public Health England. Tagged as: Content Design. UX. Taxonomy. Webinar Recording Avoid assumptions: Using research to define audiences in their own …

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What is a document review process (and how to do one)

WebWhen creating content such as legal contracts and terms, a document review process means that piece of content goes through stages of review. Each review stage is …

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