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The 2024 Healthcare Consumer

WEBConsumers are using the internet and social media to a great extent for healthcare purposes. Here’s what healthcare and pharma marketers need to know about …

Actived: 8 days ago

URL: https://www.emarketer.com/content/2024-healthcare-consumer

Millennials and Healthcare

WEBReport Snapshot. Millennials are the largest US generation, making them a focal demographic. For healthcare marketers, now is the time to establish strong, …

Category:  Health Go Health

The Digital Healthcare Consumer 2023

WEBTypes of Health-Related Information That US Digital Health Users Have Explicitly Looked Up on Social Media, Dec 2022 (% of respondents) Importance of Using Select Digital …

Category:  Health Go Health

Microsoft goes all in on healthcare cloud services and …

WEBThe news: Microsoft launched Azure Health Data Services to boost healthcare interoperability and expand its healthcare cloud strategy across data, AI, and clinician …

Category:  Health Go Health

Big Tech’s biggest healthcare moves in 2022

WEBBelow, we detail the biggest healthcare moves Big Tech players made in 2022. 1. Amazon’s twists and turns in healthcare got curvier in 2022. It bought a primary …

Category:  Health Go Health

Big Tech in Healthcare: Amazon, Apple, Google & Microsoft

WEBThe Big Four tech companies — Alphabet, Amazon, Apple, and Microsoft — are accelerating their pursuit of the healthcare market, and they’re starting to hone their …

Category:  Health Go Health

Remote Patient Monitoring Trends & Health Devices in …

WEBAdditionally, RPM systems hold huge potential for generating savings by preventing more severe and costly health outcomes from taking root. And the global …

Category:  Health Go Health

Consumers worldwide are losing trust in healthcare

WEBThe trend: Consumers around the world are losing trust in their healthcare systems and providers. That’s the starting point for the 2023 Edelman Trust Barometer: …

Category:  Health Go Health

Patients trust doctors less than they used to

WEBThe news: Patients’ trust in doctors and hospitals steadily declined throughout the pandemic, according to Trilliant Health’s 2022 Trends Shaping the Health Economy …

Category:  Health Go Health

US Aging Population Problems & Healthcare Issues

WEBThe majority (77%) of US adults over the age of 65 were members of a Medicare or Medicare Advantage (MA) plan in 2021. Only 4% in this age group were …

Category:  Health Go Health

IoT in Healthcare 2023: IoT Medical Devices & Companies

WEBThe global internet of medical things (IoMT) market is expected reach $187.60 billion by 2028, more than four times its worth in 2020 at $41.17 billion, …

Category:  Medical Go Health

The digital health ecosystem: 2022 statistics & industry trends

WEBTelemedicine is a growing part of the digital health ecosystem. Insider Intelligence. As a result, insurers had to address hurdles inhibiting patients and doctors …

Category:  Medicine Go Health

Patients are using portals more than ever—and high adoption is …

WEBFor example, COVID-19 patients who are active with their patient portals had shortened hospital stays (up to 1.1 days shorter). And heart failure patients with an …

Category:  Health Go Health

Health & Personal Care Leads Growth of US Ecommerce

WEBTOTAL ECOMMERCE Ecommerce sales growth in the US will accelerate a bit this year, growing 9.3% to $1.137 trillion. In 2022, total ecommerce sales surpassed $1 trillion for …

Category:  Health Go Health

healthcare cyberattacks increasing in 2023

WEBHealthcare organizations across the world averaged 1,463 cyberattacks per week in 2022, up 74% compared with 2021, according to Check Point Research.; US …

Category:  Health Go Health

Most US consumers are mobile health app users

WEBThe data: Nearly two-thirds (63.4%) of US adults have used an app for a health-related purpose in the last 12 months, according to a recent survey from Insider …

Category:  Health Go Health

J&J helped inject $150M in AI company Verana Health—here’s …

WEBThe news: Real-world data (RWD) company Verana Health scored $150 million in Series E funding, led by Johnson & Johnson Innovation with participation from …

Category:  Health Go Health

Retail clinic use skyrocketed during the pandemic

WEBThe trend: Retail health clinic utilization saw the largest increase among all alternative sites of care between 2020-2021, according to new Fair Health data. Fair …

Category:  Health Go Health