Econsultancy.com
Healthcare and generative AI: What are the emerging use cases
WebAccording to co-founder Paul Dereck, in just two days, 14.6K people used Glass AI to submit 25.7K queries, with users rating 84% of DDx and 78% of clinical plan outputs as helpful. Like Google, however, Dereck also highlighted a lack of total …
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URL: https://econsultancy.com/healthcare-generative-ai-examples/
How healthcare is being transformed by online self
WebWhether working in privately funded or national health services – it’s also clear that healthcare professionals are becoming just as digitally-savvy, using technology to research, communicate, and treat patients. According to research, over 88% of physicians use the …
Six takeaways for US healthcare in Mary Meeker’s 2019 Digital …
WebBetween 2015 and 2018, consumer adoption of digital health tools has risen across the board. Of the 4,000 Americans aged 18+ surveyed in 2018, 80% use online health information – up from 71% in 2015. Close to two thirds of Americans – 64% – use …
How digital is changing the pharma & healthcare industry
WebPrior to the pandemic, the digital health market was anticipated to experience a 9% annual growth rate between 2019 and 2026. Post-pandemic, that figure has been revised to 33.4% between 2020 and 2027. With this in mind, here’s a summary of some of the biggest …
The potential of AI therapy bots in mental health care
WebThis is where AI apps for mental health or ‘therapy bots’ come in. Designed to offer accessible, convenient and (often) free help, they aim to remove the aforementioned barriers to treatment. Wysa. It’s a virtual coach you can talk to 24 hours/day (free). You …
15+ examples of effective content marketing from healthcare brands
WebIBM’s content marketing strategy is a good example of this. This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive market in which attracting ‘customers’ is a high priority. But marketing efforts among …
How value-based healthcare is changing pharma’s
WebEngaging healthcare professionals is an important factor in creating a value-based care system that is focused on delivering high-quality and cost-effective care to patients. HCP engagement can help pharma companies to better understand the needs …
Consumers want brands to support their well-being: study
WebBy Patricio Robles April 11th 2015. That’s according to a new Edelman study, which found that 65% of consumers believe that brands could be doing more to support their well-being. “People today are facing a modern well-being dilemma. We are isolating ourselves when …
How healthcare companies are getting creative to acquire data
WebRoche bought an EHR. Last month, Swiss pharma giant Roche announced that it is acquiring health technology company Flatiron Health for $1.9bn. Flatiron Health, which Roche already owned a minority stake in, is the maker of an electronic health …
TikTok in healthcare: How should pharma marketers
WebImage: Shutterstock. Conversations about health are increasingly taking place on social media platforms. A 2022 report by Hall & Partners finds that 33% of Generation Z and 26% of millennials are using social media to discuss illness (study …
Seven big challenges facing healthcare marketers
Web1. Digital underinvestment. By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their marketing dollars into digital. According to Deloitte Consulting, healthcare and pharma …
How Johns Hopkins Medicine adapted its content strategy
WebBy Rebecca Sentance April 14th 2021. To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content …
Why Instagram is the ideal platform for fitness brands
WebFor fitness brands, this means it is a low effort but a highly effective medium, allowing them to reach followers in moments of real-time need. This is most often a motivational quote or image that taps into the user’s specific goals. With fitness hashtags …
Report: Pharma’s social media use is maturing, but
WebOgilvy Health’s Social Check-up 2023 report delves into the social media maturity of 10 big pharma companies, scoring them across six categories: social corporate identity, social content strategy, social experience and design, paid social, influence, and …
Six brands that have made false health claims in advertising
WebBy Nikki Gilliland July 25th 2016. Content. Recently, Kellogg’s UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert for Special K cereal. Since the ruling, it has apologised for the ‘error’. Just one in a long line …
How the pharma industry is embracing influencer marketing
WebThe pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are …
How Nike is striking the right tone with its response to Covid-19
WebNike stated that “these grants will support on-the-ground organisations that need it the most, such as health, social services and humanitarian organisations, food banks, and Covid-19 response funds.”. Alongside this, Nike has been working to help …
Nine powerful breast cancer awareness campaigns
WebThe #ChangeAndCheck campaign encourages women around the UK to adorn the changing rooms of retail outlets with stickers depicting nine signs of breast cancer. Originally conceived by breast cancer survivor Helen Addis, the movement was taken to …
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