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Identifying Untapped Healthcare Benefits: Could Amazon’s New …
WebThe Impact on Health Outcomes. Amazon cited that from 2019 to 2022, Omada’s program to identify unused health benefits has shown promising results for people with prediabetes and diabetes. Their program showed a 2% reduction in A1C levels, and 76% of their members achieving Omada Health’s A1C reduction goals.
Actived: 4 days ago
Market Research for the Healthcare Industry C+R
WebTurning Challenges to Opportunities In healthcare market research, as well as healthcare in general, grasping the terminology poses a significant challenge. Patients often face stressful life events, and the uncertainty surrounding their diagnosis or treatment can take a toll on their emotions. Similarly, healthcare providers may struggle with communication as they …
The Barriers to Healthcare for the LGBTQ+ Community C+R
WebGiven the barriers that LGBTQ+ individuals face, it is not surprising that many purposely avoid using the healthcare system, with one-fifth of LGBTQ+ adults saying they avoid seeking medical care out of fear of discrimination. This leads to poor health outcomes among the community. In a system that may not always seem accessible to all, it is
Focus Groups Aren’t Dead
WebFocus groups are an agile approach because you can react and respond in the moment to what you are hearing. This adaptability works well when the stimuli you want to explore is in its very early stages. Sometimes consumers need a bit more hand-holding to understand what exactly we’re showing them.
LGBTQ+ Healthcare for Older Americans: A Call for Inclusivity and
WebThe healthcare journey of older LGBTQ+ Americans underlines the broader theme of inclusivity in medical care. By harnessing resources such as the LGBTQ+ Elder Health Care Guide and shedding light on the subject in the C+R Research Blog, The Barriers to Healthcare for the LGBTQ+ Community, we can strive for a system where …
Five Ways the Affordable Care Act Changed How Consumers Shop …
WebWithout getting too political, here are five ways that the market is shifting and how it has impacted consumer behavior: 1. Bigger is not always better. Consumers are finding that the big brands they once knew as employee members of group health plans are not the same once they become individual plan members. With mergers looming for …
Brand Tracking Research
Web2. MISSING THE BIG PICTURE. There is often a difference between what people say and what they do. We believe that understanding these disparities is vital to making sound strategy decisions, and often employ a variety of different advanced analytics when synthesizing the results of brand health trackers to uncover motivations that are …
Market Research for the Health Insurance Industry C+R
WebAmong health insurance market research companies, C+R Research is known as a true industry expert. We were at the forefront when the ACA first launched; we used innovative approaches to find new enrollees and helped shape the insurance marketplace. With over 100 projects under our belt, we know the lingo, the issues, and the challenges.
Measuring the Impact of COVID-19 on Our Healthcare System
WebIf you’re like us, when you think of businesses that have been impacted by COVID-19, your mind probably goes to restaurants, travel, and recreation. Maybe you think of the small business owners and retailers who had to shut their doors during countless lockdowns and various phased re-openings. What many of us overlook is the negative
Soul Food’s Role in Black Consumer Health
WebIn addition to this restaurant, there are new vegan restaurants popping up nationwide, some of which specialize in making the soul food the Black community knows and loves. Some fully established restaurants have even started expanding their menus by adding vegan options or, at the very least, labeling dishes as vegan to ensure confidence …
How GLP-1 Prescriptions are Reshaping Food and Beverage Trends
WebExplore the transformative impact of GLP-1 medications on consumer behavior, food trends, and beyond. Uncover the rising tide of prescriptions, understand the influence of medications like Ozempic and Wegovy, and discover strategies for businesses in the GLP-1 era. Dive into the data-driven insights shaping 2024 and learn how …
Qualitative Market Research Company Qualitative Research Firms …
WebQualitative and Quantitative, Together Under One Roof. For multi-modal research, our qual and quant teams are under one roof – working together every step of the way to produce a comprehensive story with incredibly rich insights.To add dimension to the insights, our in-house team of storyologists can turn raw video footage into a sizzle reel – a great way to …
The Impact of Cultural Shifts/Trends on the Marketplace C+R
WebAnd, it has impacted other industries as well: Less commuting, so less stopping at the store on the way home. Less need to take food on the go or pack a lunch. Change in wardrobes (more casual) Changes in beauty needs (less need of haircare, make-up, etc.) Less need for a second car in the household. These trends are impacting …
Marketing Insights from Black History Month: A Look at Food and …
WebA recent study by C+R unveiled that a majority of Black Millennials feel it is important to stay up to date with the latest health trends and integrate these within the framework of their traditional culture practices. “Soul food” is taking on a new identity with some adapting its techniques to new diets or lifestyles like veganism and
Understanding and Prioritizing the Opportunity with Uninsured …
Weboverview Just after the roll-out of the Affordable Care Act (ACA), our client – a major health insurance carrier – wanted help prioritizing the opportunity with the uninsured market. At the time, millions of Americans were still uninsured and were either seeking care by paying out-of-pocket or were not seeking care at all. The uninsured
A Brand Health Study Reveals Differing Response Styles Between …
WebA global specialty dog and cat pet food manufacturer, stressing biologically appropriate fresh ingredients, continues to experience growth over a number of years but had not invested in tracking the perceptions and attitudes of customers and prospects. Our client felt it was time to initiate research and contracted C+R Research to design a study to meet their …
Millennials and Complementary and Alternative Medicine: What …
WebWhile away on business, I found myself in my hotel room multi-tasking, working on both my laptop and smartphone, and I also had the TV on. Suddenly, I was lured away from my myriad emails by the sound of crickets and birds chirping. It was as if the world had momentarily stopped being so chaotic
The High Price of Being Single C+R
WebDuring the secondary research portion of our four-phase exploration of the lives of The New Independents (the 50.2% of U.S. adults who are single), one of the articles that caught our attention was a piece in The Atlantic titled “The High Price of Being Single in America.”The gist of the article was that, “over a lifetime, unmarried [people] can pay as …
Adapting Memes for Qualitative Research C+R
WebThe sharing fad around this meme, “What I Really Do,” which you probably saw last year, surreptitiously inspired me to transfer the basic visual layout of the meme to adapt it for use in online qualitative research. This meme consists of a stylish comic montage of people’s thoughts related to the author/participant and his or her
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