Cowryconsulting.com

The Health Halo Effect: How good marketing can be …

WEBThe health halo effect may misleadingly encourage individuals to consume more than otherwise as they misperceive the product as healthier than it is, therefore they believe it is more acceptable to consume a higher …

Actived: 7 days ago

URL: https://www.cowryconsulting.com/newsandviews/the-health-halo-effect

Health & Safety Cowry Consulting

WEBEverybody who works to reduce accidents in the workplace is concerned with human behaviour." Cowry can help you to reduce the number of employees who engage in ‘at …

Category: Health Go Health

Managing Anxiety in the Workplace: Supporting yourself and your …

WEBAccording to the Workplace Health Report by Champion Health (2023), 60% of employees in the UK report currently experiencing anxiety. Amongst other life stressors outside of …

Category: Health Go Health

Cowry Consulting

WEBCowry is one of the world's leading behavioural science consultancies, working with FTSE and Fortune 500 companies. Our work solves behavioural problems across a variety of …

Category: Health Go Health

Our Team Cowry Consulting

WEBAt Cowry, we pride ourselves on our ambition, care & integrity. A fundamental part of that triangle is the ethical guidelines that hold it together. We’ve always had ‘what’s right for …

Category: Health Go Health

The misguided sugar tax is an ineffectual way to price the

WEBAn obese person is likely to need expensive healthcare. This generates costs – the “negative” bit – for taxpayers, who are called upon to provide the finance for the public …

Category: Health Go Health

Positive Friction: An oxymoron or the missing element

WEBFor health and wellbeing. Positive friction may also be used to reinforce work-life balance. As working from home becomes more of a norm, more and more workers are linking …

Category: Health Go Health

Read our latest On The Brain

WEBWe’re now in a position to tackle challenges such as climate change, public health crises, and infrastructure development. Public-private partnerships (PPPs) and collaborations …

Category: Health Go Health

UX Cognitive Audit

WEBThe imagery used on pages for serious ill health claims featured happy smiling families looking at your data on the screen, creating cognitive dissonance, as the customer was …

Category: Health Go Health

Cowry's Commitment to a Positive Workplace Culture

WEBWe have a blend of different measures and initiatives in place to support people's wellbeing: Our three mental health first aiders within our own business, and others via our parent …

Category: Mental health Go Health

Behaviour Change to Address Climate Change

WEBHealth co-benefits are among the most well-established. For instance, reducing red meat and dairy consumption not only benefits the climate but also contributes to improved …

Category: Health Go Health

Preventing falls with pink walls: Cowry’s award-winning work to …

WEBUpdated: Oct 8 We’re delighted to have won the Health, Safety & Wellbeing Initiative of the Year award at the Association for Project Safety’s National CDM Awards 2018, for our …

Category: Health Go Health

Preventing Falls with Pink Walls

WEBWe’re delighted to have won the Health, Safety & Wellbeing Initiative of the Year award at the Association for Project Safety’s National CDM Awards 2018.. We also received the …

Category: Health Go Health

Our Approach Cowry Consulting

WEBWe tend to overestimate our positive qualities and underestimate our negative qualities relative to others. This makes us more susceptible and attracted to statements that …

Category: Health Go Health

Social Norms: An Underestimated Tool to Change Behaviour

WEB1. Make it truthful. Share social norms that are obtained from real data. Not only is it unethical to pick a statistic out of thin air but if people catch on that the message isn’t …

Category: Health Go Health

Better Vulnerability Conversations

WEBCowry’s team of Behavioural Scientists intervened with suggested phrases for call centre agents to use during conversations over the phone. These phrases empowered agents …

Category: Health Go Health