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Everything marketers need to know about Millennials' health and

WEBOf the Millennials surveyed, most said they are more likely to utilize a variety of treatment options, seeking urgent care clinics, home remedies or holistic measures. When it …

Actived: 3 days ago

URL: https://brogan.com/blog/everything-marketers-need-know-about-millennials-health-and-wellness/

How to market healthcare to all generations: Baby Boomers.

WEBHere are two key insights to consider as you market healthcare to successfully reach Baby Boomers and appeal to their value system. 1. Research is gold. …

Category:  Health Go Health

2018 healthcare marketing trends, buzzwords and bingo.

WEBIt’s that time of year again. Everyone’s talking 2018 healthcare marketing trends, buzzwords and big ideas. Of course, there are the old standbys from recent …

Category:  Course Go Health

Heartbeat takes health tech from wearable to useful.

WEBWearable health technology is becoming increasingly sophisticated and popular. How are doctors working with patients to harness all the data being collected by Apple Watches …

Category:  Health Go Health

Are you in touch with Healthcare Touchpoint Analysis

WEBWikipedia defines a Touchpoint as “any encounter where customers and business engage to exchange information, provide service or handle transactions.”. Many Touchpoints are …

Category:  Health Go Health

3 brands accepting the blurring of “health” and “wellness.”

WEBTo some, health and wellness go hand in hand. To others, they are distinctly separate. But to consumers, they are almost blurred. According to CEB …

Category:  Health Go Health

Just what the doctor ordered: 10 examples of creative healthcare

WEBThe 10 examples of healthcare advertising we’ll be featuring in this blog series have not only walked that tightrope, they’ve added tricks along the way: …

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Healthcare Advertising Example #7: Sutter Health

WEBHealthcare Advertising Example #7: Sutter Health. “It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more …

Category:  Health Go Health

Brogan brings home 3 gold awards for healthcare

WEBBIRMINGHAM, Mich., May 5, 2022—Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won 3 golds, a bronze and a merit at the 39th …

Category:  Health Go Health

Closing the multicultural-consumer healthcare gap.

WEBHealthcare marketers need to rethink the way they'’re approaching multicultural healthcare consumers. Latinos, African Americans and Asians address …

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Healthcare Advertising Example #1: Carilion Clinic

WEBHealthcare Advertising Example #1: Carilion Clinic. Abigail McGrath 08/17/21 - 6:45 am. Mammography is one of the leading methods to detect breast …

Category:  Health Go Health

Making healthcare especially personal, “All For You.”

WEBHaving just launched a new brand campaign, “All For You,” Henry Ford Health System wanted to extend the campaign into each clinical service line. As the agency of record, …

Category:  Health Go Health

Healthcare Checkup

WEBAre you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver?

Category:  Health Go Health

Hospitals Archives

WEBWhat do you get when you combine advanced robotic surgery with a little humor? According to Strategic Health Care Marketing, it’s Advertising Worth Noting, as referenced in an …

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Healthcare Advertising Example #8: Goshen Center for Cancer …

WEBThere’s really no way to make getting tested for colon cancer “fun.” But the Goshen Center for Cancer Care, a part of Goshen Health in Indiana, sure had a lot of …

Category:  Cancer Go Health

5 reasons why health and fitness is trending in social media.

WEBWhether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some …

Category:  Fitness,  Food Go Health

How Renown Health created a renowned senior loyalty program.

WEBRenown’s “ask the customer first” (and keep rechecking) approach has transformed her team beyond “just being in the marketing department” to understanding the whole …

Category:  Health Go Health

Communicating with visuals: 7 common types of visuals.

WEB4. Video – Sometimes we can’t resist sharing a video of a laughing baby or of the new trick our dog learned. 5. GIF – This form of visual communication was made …

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Creative social marketing example #15: obesity prevention.

WEBCreative social marketing example #15: obesity prevention. Laurie Hix 11/11/09 - 12:00 pm. Despite the 40 billion dollars poured into the diet industry, 2 out of …

Category:  Health Go Health

Hospital marketing strategy to overcome budget cuts #4: Go digital.

WEBeBlasts – Email marketing tactics, such as eBlasts, are a great way to stay connected with current and potential patients. Using the hospital database, eBlasts allow …

Category:  Health Go Health

8 Instagram enhancements for advertisers in 2017.

WEBThis past year, Instagram has seen some major growth across their platform. According to the latest data pull, time spent watching videos is up by 80 percent and …

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