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Brand Management Strategies: A Complete Guide Brandwatch

WEBLet’s look at how you can create an effective, personalized brand management strategy for your business. 1. Define your brand. The first step in brand management is to define …

Actived: 9 days ago

URL: https://www.brandwatch.com/blog/brand-management/

The Latest Healthcare Trends (And How to Leverage Them)

WEBUsing Brandwatch Consumer Research, we analyzed over 330 million social media conversations from the healthcare industry to find the latest social media trends. …

Category: Health Go Health

The Big Pharmaceutical Industry Trends for 2022 Brandwatch

WEBBrandwatch's social data analysis gives insights on what to expect in 2022. The pharmaceutical industry had another huge year, with new variants emerging and public …

Category: Health Go Health

Interest in Body Positivity and Self-Care Thriving in 2020

WEBFrom January 1 2017 to August 31 2020, “self-care” was the most common keyword within body positive conversation, with 21m mentions on social media. This …

Category: Health Go Health

Brand Health Brandwatch

WEBIn this guide, we’ll talk you through how to develop an approach to brand health that can lead to meaningful change within your organization. We’ll also take you through how to …

Category: Health Go Health

[Masterclass] Elevate brand health measurement for richer

WEBRobust, real-time brand health measurement is vital for any business trying to identify growth opportunities and risks before their competitors.

Category: Health Go Health

How Does the Medical Industry Use Social Media

WEBThere are many benefits to using social media in the medical industry. First and foremost is the effect that word of mouth advertising—which social media …

Category: Medical Go Health

New Research: Big Trends in the Health Industry for 2022

WEBNew terms like “Doom Scrolling” and “Trauma Dumping” went from being virtually non-existent or on the fringe of mental health discourse to the very heart of it. These newest …

Category: Course Go Health

Health & Pharma Brandwatch

WEBConsumer intelligence. Detect misinformation and predict crises to learn how your brand should respond to prevent them. Use machine learning to segment nuanced consumer …

Category: Health Go Health

10 Essential Methods for Effective Consumer and Market Research

WEB10. Analyze sales data. Sales data is like a puzzle piece that can help reveal the full picture of market research insights. Essentially, it indicates the results. Paired with other market …

Category: Health Go Health

The Biggest Trends in the Beverage Industry Right Now

WEBLet’s take a look at four of the biggest trends right now. 1. Baby boomers favor black coffee, while Gen Z embraces iced. Coffee is not equally popular across generations. While the …

Category: Health Go Health

Consumer Trends for 2023 Brandwatch

WEB2023. Learn from millions of consumer posts on social media to discover the latest changes in consumer behavior. You’ll read about: Consumer attitudes towards the cost of living …

Category: Health Go Health

Food and Drink: How Eating and Drinking Habits Have Changed

WEBWith the global health crisis causing disruption to many people’s routines, everyday habits have gone out the window. Money, eating, drinking, shopping, and …

Category: Health Go Health

Instagram Analytics Explained: 5 Metrics You Need to Understand

WEBThere are three main sections on Instagram Insights: Accounts reached, Accounts engaged, or Total followers. Accounts reached shows you the number of accounts that …

Category: Health Go Health

Kaiser Permanente vs. Blue Cross Blue Shield Brandwatch

WEBKaiser Permanente defines itself as an integrated managed care consortium, while Blue Cross Blue Shield is actually a federation of health insurance …

Category: Health Go Health

Brandwatch Bulletin: Peak Pandemic Aches and Pains

WEBWrist pain was up by 96% last month compared to January 2019, a gigantic increase. This could be linked to poor WFH setups, and back pain’s big rise could be too. Eye strain …

Category: Health Go Health

Social Media Holiday Calendar 2024 Brandwatch

WEBJanuary 11. Human Trafficking Awareness Day #HumanTraffickingDay. January 14. World Logic Day #WorldLogicDay. January 15. National Hat Day #NationalHatDay. January …

Category: Health Go Health