Blog.influenceandco.com

3 Tips to Communicate Authentically in Times of Crisis

WEBThis column was originally published on Entrepreneur on Nov. 25, 2020.. Times of crisis naturally lead to stress, and in the workplace, a surefire way to heighten that stress is …

Actived: 6 days ago

URL: https://blog.influenceandco.com/3-tips-to-communicate-authentically-in-times-of-crisis

Want to Become a Better Writer

WEBThe Influence & Co. team of editors has spoken. Here are 10 of our least favorite words to come across, why they need a rewrite, and what to use instead.

Category: Health Go Health

5 Controversial Topics You Shouldn't Be Too Scared to Address in …

WEBAbout Frances Gordon. I’m a travel nerd at heart and love talking about health, the nonprofit world, CSR, and entrepreneurship. When I’m not working, you’ll find me …

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What It's Like to Work at Influence & Co.

WEBAt Influence & Co., it’s not unusual for employees at all levels — including executive team members — to talk openly about needing and taking mental health days. In addition to …

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The Secret to Customer-Centric Content: An Interview with …

WEBAbout Maya Szydlowski Luke. Social media is my happy place. My best days are spent discovering trends about coffee, health, content strategy, and fashion, 140 characters at …

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Content Marketing During a Pandemic: Lessons Learned

WEBContent Marketing During a Pandemic: Lessons Learned. The COVID-19 pandemic has turned the world as we know it on its head. Companies' strategies for doing business …

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4 Ways to Overcome Today’s Biggest Inefficiencies in Content …

WEBThis article was originally published on Advertising Week.. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say …

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The Funnel and the Flywheel: How to Use Content Marketing to …

WEBWhile the marketing funnel represents the stages a person needs to go through to become a customer, HubSpot's flywheel model focuses more on long-term growth and continued …

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How to Improve Your Chances of Ranking for High-Competition …

WEBBelow are four methods designed to move you up the ranks for hard-to-earn keywords. 1. Work on getting rich, high-quality backlinks. The more relevant backlinks …

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21 Tools to Make Every Busy Entrepreneur’s Life Easier

WEBSubscribe. Join 35,000+ other marketers and get the latest content from Influence & Co.

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How to Create a Content Marketing Strategy for a Niche Audience

WEBWhen it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb …

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How to Use Topic Clusters for SEO Content Marketing Strategy

WEBSo now that you understand what topic clusters are and how they can benefit your content marketing strategy and SEO, you can put that knowledge into action. Here are eight …

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Your Deadline Is Quickly Approaching: 4 Tools for Coming Up …

WEBThis simple tool will help you discover alternative angles for a topic so you can make that 5 p.m. deadline without fail. 4. LinkedIn. With the growing number of group discussions on …

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The Future of Content Marketing Is Outside the Marketing …

WEBSince content marketing burst onto the scene about eight years ago, many marketers have thought of it as one piece of their company's overall marketing strategy. A big reason …

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4 Ways Managers Can Motivate Employees to Contribute Content

WEB3. It Extracts New Insights. Encouraging employees from every department to contribute extracts unique insights that your one writer or marketer doesn’t have. Former jobs, past …

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Hashtag Overload: Why Your Customers Think You’re Annoying

WEBThe only thing your customers are thinking when they see a timeline stuffed with hashtags is that your brand looks spammy — and no one wants to work with a spammy business. …

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The 2 Types of Emails Your Content Marketing Strategy Needs

WEBAccording to many technologists (as well as hopeful office workers), email should have gone the way of the dodo years ago. And yet technology market research firm The …

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How 4 Departments Can Amplify Your Content Marketing ROI

WEB• Market your content with paid content distribution. Paid distribution falls under three main categories: paid search, paid social media, and content distribution. Each platform has …

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Do You Believe in Content Marketing Magic

WEBA content marketing strategy is a marathon, not a sprint. After putting in the time, training, and effort, you can experience some magical moments.

Category: Health Go Health

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