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The Biggest US Consumer Trends for 2023

WEBThis year we’re introducing five US trends that we’re convinced will shape the lives of American consumers in 2023. Each topic has data from our unique data sets, …

Actived: 9 days ago

URL: https://blog.gwi.com/trends/the-biggest-consumer-trends-us/

Social media and the changing healthcare industry

WEBSocial is a key shortcut to health and lifestyle advice, but serious topics are treated differently. Almost 1 in 4 said they turn to social media when researching …

Category:  Health Go Health

What People Think Of The Body Positivity Movement

WEBWhat people think about body positivity. Body positivity is helping the fashion industry meet its inclusivity goals, but it could be executed even better. The movement …

Category:  Health Go Health

Breathe In and Read On: The Latest Insights on Mental …

WEBFollowing our blog on the mental health campaigns that made a difference, and with mental health awareness week underway in the U.S., here are the most …

Category:  Health Go Health

Food for thought: A deep-dive into consumer diet preferences

WEBOur data shows that regardless of consumer diet preferences, sustainable packaging should be brands’ top priority. It’s desired by 58% of meat-free consumers …

Category:  Health Go Health

Wellness Trends To Have On Your Radar In 2024

WEBSince the end of 2020, we’ve seen upticks in various health conditions, with more Americans saying they’ve experienced or are currently experiencing chronic or …

Category:  Health Go Health

16 of the best marketing campaigns to know in 2024 GWI

WEB2. Flo Health. Flo Health is the world’s most popular female health app. Over 300 million women have downloaded Flo, and 55 million use it on a monthly basis.. …

Category:  Health Go Health

The biggest COVID-19 trends that are here to stay

WEBOn May 5th 2023, the World Health Organization officially declared the end of Covid-19 as a global health emergency. This closed a chapter that began in January …

Category:  Health Go Health

Top 5 Social Issues US Consumers Care About

WEBWith 91% of NFL fans saying that looking after mental health is somewhat or very important, getting the conversation going is crucial. 2. Diversity, equity, and …

Category:  Health Go Health

Mental health: what people expect from businesses

WEBFirst off, support for mental health messaging in ads varies widely by age, market, and income level. Gen Z lead the way for supporting this at 73%, dropping to a …

Category:  Health Go Health

Get down with the kids: 4 trends in decline for Gen Alpha

WEB3. Ongoing activism and online behavior. Gen Alpha kids are well-versed and forward-thinking when it comes to social issues. They’re more inclined to believe that …

Category:  Health Go Health

Wearable Tech & Consumers' Wellbeing

WEBWellness is front-of-mind for consumers. Globally, usage of health and fitness apps is on the rise. In 2012, 11% of internet users said they used a health and …

Category:  Fitness Go Health

The Next Gen:Stats & Data on Kids' Relationship with Video …

WEBThe key takeaway is that gaming is a closely integrated, regular part of kids’ lives. Just over 70% of gamers aged 8-15 say they play video games most days or every …

Category:  Health Go Health

Persona spotlight: the modern insurance buyer

WEBAPAC’s most distinctive type of insurance is life insurance, with insurance buyers twice as likely as the average to have purchased this in the last 3-6 months. And …

Category:  Health Go Health

Gen Z In Asia GWI

WEBGen Z trends in Asia/APAC: 1. Living at home is the new norm. The average Gen Z in APAC is single, a student, without children, and lives with their parents. While …

Category:  Health Go Health

Bottoms Up: A Cocktail Of Alcohol Consumption Trends

WEBThe 0% drinks wave. The percentage of Americans who drink alcohol is on the decline. Among those in their 30s, interest in beers/breweries (-13%) and …

Category:  Health Go Health

18 US market research companies for leading consumer insights

WEB5. Nielsen. A global media leader specializing in TV, video, and radio audience and data analytics. Location: New York, USA (with additional global offices) …

Category:  Health Go Health

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