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The Latest Gut Health Trends in 2023

WebWhile not exactly a “supplement,” kombucha is also particularly popular among those seeking gut health. 13% of them purchase kombucha as opposed to 6% of …

Actived: 7 days ago

URL: https://blog.brightfieldgroup.com/digestive-gut-health-consumer-insights-2023

Weight Loss Game Changers: Ozempic & the Future

WebOzempic, the brand name for semaglutide (pronounced Se-ma-glu-tide), led the way in this trend. Following its footsteps, other semaglutide-based medications such …

Category:  Health Go Health

Immunity Trends for 2024: Insights and Opportunities

WebAs we enter 2024, the conversation around immunity has intensified, revealing crucial trends that businesses in the wellness industry cannot afford to ignore. Brightfield …

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Generational Wellness: Approaches to Weight Loss & Dieting

WebBaby Boomers, the generation born between 1946 and 1964, tend to approach weight loss and dieting differently than other generations. Only 46% of Baby Boomers are trying to …

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2023 Wellness Trends to Watch

WebChaga led the pack with a 26% rise in conversations, reaching its peak in July 2023. Reishi followed closely with a 20% surge, capturing the spotlight in August 2023. While Lion’s …

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Is Strong the New Skinny

WebThis change in fitness approach necessitates a corresponding shift in diet, where protein plays a vital role in muscle recovery and growth. From Q1 to Q3 2023, …

Category:  Fitness Go Health

Stress Dynamics: How the Different Generations Handle Stress

WebGetting into the data, the generational divide is pronounced. Zooming into the most stressed individuals, 28% of Americans report experiencing anxiety. But this …

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The ABCs of Adaptogens: Consumer Insights and Trends to Watch

WebWith 87% of Americans believing that there is a mental health crisis in the United States, it is no surprise that wellness products promising relief have seen …

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Do Brands Matter

WebNo guessing needed—brand health and cannabis consumer data reveal the brands already winning among target consumers in mature markets. Look for brands …

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Understanding the Hispanic Consumer: Wellness, Preferences, and

WebThe Hispanic demographic is reshaping the U.S. market landscape with its rich cultural tapestry and unique purchasing behaviors. As this segment grows in influence and …

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The Brands that Actually Matter in U.S. Cannabis

WebWith Brightfield Group’s newest 2023 U.S. cannabis brand health data, let’s look at some of the brands strengthening their consumer relationships in 2023. 1. El …

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Who is the Protein Powder Consumer

WebBrightfield Group consumer insights reveal that a majority of these consumers are adults under 50 and are more likely to be married than the rest of the …

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Tea Talk: What Consumers are Saying About Tea

WebA recent analysis of online conversations around tea revealed that consumers often discuss the health benefits of tea, including its ability to boost the …

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From Beer To Bud, Why Gen Z is Drinking Less Alcohol

WebGeneration Z is growing older, and the trend of younger consumers drinking less alcohol has continued to solidify. With 57% of all consumers already consuming less …

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Cannabis and CBD for Wellness

WebIn terms of social wellness, only a small percentage of CBD users report desiring intimacy (9%) and fun (12%) from their products. Meanwhile, 35% of cannabis users desire fun, …

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Cannabis Trends in Canada: 2023 Update

WebAs a whole, the Canadian cannabis market is expected to continue growing through 2027, as forecast in Brightfield Group’s 2022 Canadian Cannabis Market report. …

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Largest CBD Consumer Segments

WebAbout 50% of CBD consumers fall into Brightfield's criteria for a Daily Symptom Attacker, up from 33% in 2019. Nearly half of Daily Symptom Attackers are over the age of 40 and …

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New Martha Stewart CBD Line and Targeting CBD Consumers

WebLast week, the original influencer herself, Martha Stewart, released a CBD line with Canopy Growth. With thousands of CBD brands competing for consumer …

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