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How To Do a Website Audit: Turn Insight Into Action

WEBA website audit is an in-depth examination and analysis of a website, aimed at identifying areas for improvement in SEO, usability, performance, and security. It …

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HubSpot Analytics: 31 Metrics to Track

WEBHubSpot Analytics provides a detailed view of customer interactions across various channels. It effectively tracks and analyzes every touchpoint in the customer …

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6-Step Client Onboarding Checklist for Agencies

WEBA well-structured client onboarding checklist is essential for agencies to gather necessary information, understand client expectations, and reduce miscommunication …

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What are Metrics and KPIs

WEBTo put it simply, a metric is a category of quantifiable data relevant to a company's performance. Metrics can be attached to almost every part of a client’s standard …

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How To Build a Strong Agency Culture

WEBAgency Culture is Vital: Your agency's culture, defined as the set of beliefs, values, goals, and attitudes guiding your team's actions, is a crucial differentiator and a …

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SEO Tracking: How to Monitor Your SEO Progress

WEB1. Top Queries. To find the top search terms driving traffic to a website, simply click “Performance” in the left tab. From there, the first tab below your …

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15 Marketing Dashboards Built For Marketing Agencies

WEBHere is the list of 15 digital marketing dashboards that your agency can start taking advantage of today to master your clients’ marketing data sources and save …

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A Guide to SEO Site Checkup Tools and How to Use Them

WEBStep 2: Select the Site Checker Crawl Settings. To start the site checkup process, all you need to do to get started is click “run audit”. You'll then be prompted to …

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How To Create Perfect SEO Reports for Clients

WEB5. Keyword Rankings. You shouldn’t focus too much on the details of individual keyword rankings in your SEO reports. Instead of going too granular, use the …

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Most Important SEO Metrics to Track

WEB5. New Backlinks and Referring Domains. While on-page factors matter, backlinks and other off-page factors are still critical to SEO performance. Between two …

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The Instagram Metrics You Need To Track Success

WEBHere are nine most important Instagram metrics to measure your client's post performance on Instagram: 1. Follower Growth Rate. A high Instagram follower …

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Why Niche Agencies Excel in Today's Market: 16 Experts Chime In

WEBNiching means getting better and better at serving a specific type of client. Plus, it’s a more straightforward way to become a renowned expert in the marketing …

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A Complete Guide to Calculating Agency Margins

WEBFor example, if a digital marketing agency generates $100,000 in revenue and incurs $60,000 in direct costs, the calculation would be as follows: Gross Profit …

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17 Facebook Metrics to Track for Success

WEBCost-per-click is how much you pay Facebook for each click on an ad. Is an indication of intent. 7. CPM. CPM is the cost per thousand impressions to an ad. This is …

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8 White Label Marketing Services to Resell

WEB8 White-Label Marketing Services Your Agency Can Resell. To help you decide which services to white-label, here are a few practical options. 1. Conversion …

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YouTube Metrics: Top 10 KPIs To Track (And How Often)

WEBEngagement Metrics. While it’s important to the reach of your client’s content on YouTube, it’s equally important to understand what content resonates with a target …

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11 Essential Facebook Ads Metrics to Track

WEB11. Post Engagement. Post Engagement is the total number of reactions, shares, comments, and clicks that your post received. If you're A/B testing multiple …

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Which Agency Pricing Model Should You Choose

WEBAgency pricing refers to the structured approach a marketing or advertising agency employs to determine the cost of its services. This involves strategies like hourly …

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