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3 health and wellness marketing strategies for growth in …

Physical health is a top priority for customers in 2022. In 2020, $5.6 billion US dollars was spent on fitness equipment for home use in the US. 6 And, in 2021, four in five households in the US owned one or more home fitness products. This marked a significant spike in home fitness equipment sales, according to Statista. From workout equipment

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URL: https://advertising.amazon.com/blog/new-year-resolution-fitness-marketing-strategies

Health and Wellness products shopping habits on Amazon

WEBUnderstanding where consumers are at in their journey can help brands deliver ads to shoppers at the right time and place. Here, we reveal findings from 1000 surveyed …

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Discover what motivates health and wellness shoppers

WEBMore than 57% of Americans said health was their top focus in December 2020, up from 51% back in 2019.1. A majority of customers, 72%, said they purchased …

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7 Tips to Improve Your Health Ads with Examples

WEBCreatives with low complexity imagery had a 13% increase in average PR. 5. Keep it simple. Alongside a lower word count and fewer objects, it also helps to keep the …

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Health and Personal Care Marketing

WEBThe health and personal care (HPC) category has achieved material growth over the past two years, and is projected to continue expanding until at least 2026. 1 At Amazon, the …

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Here’s how Medical Supplies & Equipment performed in …

WEB1. Medical Supplies & Equipment is the fifth-largest category in Health & Personal Care. 2. Shopping behaviors. In this article, we will look at the year-over-year metrics of the …

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How the Ad Council created When You Can’t Say It, Play It …

WEBAs Arthur explains, the Ad Council wanted to connect with critical audiences with this message. According to a 2023 report from the Centers for Disease Control and …

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3 tactics top health and personal care advertisers use for …

WEBWe looked at the 2019 performance of over 7,500 brands in the Health and Personal Care category in the United States. This analysis classified brands into clusters and then …

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Consumers on sustainability and DEI in health and beauty …

WEBDiving deeper into our 2022 Higher Impact research, we explored consumer sentiments from across Canada, Germany, Japan, the UK, and the US in connection …

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4 key digital advertising trends in 2021 Amazon Ads

WEBEvery year brings changes in consumer behaviors, and 2020 was no different. Here, Frank Kochenash, President of Wunderman Thompson Commerce …

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Marketing Research: A Complete How-To Guide with Examples

WEBMarketing research is the process of learning about your audience and the industry. Marketing research uses analysis of demographics and business trends to determine …

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Inside Johnson & Johnson’s sustainable marketing practices

WEBIn 2020 Johnson & Johnson Consumer Health introduced their Healthy Lives Mission, which is an $800 million investment through 2030 to advance human health …

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Nyssa changes the conversation around women’s health Amazon …

WEBCommercials dictating the efficacy of period-related products used blue liquid to represent blood up until 2020. Nyssa understood the importance of speaking candidly …

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The power of purpose-driven brands Amazon Ads

WEBSince 2021, Amazon Ads has conducted the annual Higher Impact study 1 to better understand consumer values and how they impact brand preference. Over the past few …

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Understanding Amazon Ads: A guide to our ad products

WEBAdvertising cost of sales (ACOS): A metric used to measure performance of Sponsored Products and Sponsored Brands campaigns. ACOS represents the ratio of ad spend to …

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What is Differentiated Marketing

WEBDefinition, importance, and examples. Differentiated marketing is a type of marketing strategy that uses campaigns that appeal to different audience segments. By focusing …

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