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The HCP Marketing Pro’s Guide to Healthcare Advertising

Contextual advertising, the practice of serving ads on webpages based on those pages’ content, is becoming increasingly popular among marketing professionals, including healthcare advertisers. In fact, the contextual … See more

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URL: https://adfirehealth.com/blog/hcp-marketing-guide-healthcare-advertising/

Adfire Health 1:1 Digital Engagement with Healthcare Professional

WebAdfire Health delivers a 14:1 ROI and becomes the #1 media vendor for an RX drug manufacturer. Williamson Medical Center partners with Adfire Health to hire 18 highly …

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About Us Adfire Health

WebAdfire Health is the leading provider of data-driven omnichannel marketing and recruitment solutions in the healthcare industry. We serve a wide range of industries including, but …

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Physician Adfire Health

WebBespoke Solutions That Reach Physicians. Adfire Health is committed to creating opportunities for brands to reach physicians. We educate and equip our partners with …

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8 of The Best Healthcare Landing Pages & Why They Work

Web3. Clear Call-to-Action (CTA) Design a prominent and clear CTA that stands out from the rest of the content. Use action-oriented language that compels users to take a desired …

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Hospital Marketing in 2023: Everything You Need to Know

WebThere are over 6,000 hospitals in the U.S.. That means, theoretically, a doctor who needs to refer a patient to a hospital has more than 6,000 options to pick from. While this number …

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Top 20 Healthcare Social Media Influencers to Look Out for in 2024

Web20 Social Influencers in Healthcare to Look Out for in 2024. 1. Dr. Jennifer Arnold. Specialty: Neonatology. Dr. Jennifer Arnold 5. Dr. Jennifer Arnold 6 is a neonatologist and …

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Healthcare Programmatic Advertising: A New Era in Marketing

WebTHE ADVANTAGES OF PROGRAMMATIC ADVERTISING. Scalability: Programmatic advertising has the potential to reach a larger number of your target healthcare …

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Physicians Adfire Health

WebAdfire Health provides healthcare recruitment marketing solutions that inspire, engage, and nurture candidates. With 20+ years of experience, we are continuously evolving our …

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Marketing to Doctors & Maximizing Your Budget in 2024

Web10 Strategies to Marketing to Doctors and Physicians in 2024 1. Handcraft Doctor and Physician Audiences. Between the decline of third-party cookies, the importance of ad …

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Adfire Health HCP Digital Engagement Adfire Health

WebAdfire Health is committed to creating opportunities for brands to reach healthcare professionals. Through our bespoke process, we educate and equip our partners with …

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5 Healthcare Recruitment Trends in 2023: What to Watch & How …

WebTo stay competitive, hospital recruiters need to take an innovative approach to finding, recruiting, and hiring doctors and nurses. AI-powered tools can give you the edge you …

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The Ultimate Guide to TikTok Healthcare Ad Strategies

WebTikTok’s platform supports both image and video ads. Video ads can be between five to 60 seconds, although the platform recommends nine to fifteen seconds as best practice. In …

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Disease State Education Adire HCP Digital Engagement

WebTrack HCP Awareness And Engagement Through 1:1 NPI-Level Reports. Adfire Health tracks and measures which HCPs engage with your content throughout your disease …

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Why Pharma & Healthcare Advertising Spending Is On The Rise

WebInsider Intelligence eMarketer forecasts increased digital ad spending from $15.84 billion in 2023 to nearly $20 billion in 2024. 4. The IMARC Group forecasts that U.S. healthcare …

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Strategic Healthcare Marketing Budgeting: Your Complete Guide …

WebThe global healthcare market will reach $665.37 billion by 2028. 1. Healthcare marketers will spend over $12 billion in local advertising in 2024. 2. Healthcare digital ad spending rose …

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Patient Personas

WebA patient persona is a research-based, composite profile that provides deeper insights into specific target audience segments, drawing on extensive market research. Patient …

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Top 8 Pharma & Healthcare Marketing Conferences in 2024

WebDigiPharma Connect 2024. March 11-13, 2024. Hilton Head Island, SC. DigiPharma Connect 2024 is a healthcare marketing conference for senior-level pharma and biotech …

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Mastering Healthcare Audience Segments for Enhanced Marketing …

WebSegmentation enables healthcare organizations to customize marketing strategies to meet target audiences’ needs and preferences. Segmenting healthcare audiences leads to …

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