Adage.com

Top trends healthcare marketers will face in 2022

Clearly, a hyper competitive environment will increasingly put stress on creative, customer service, pricing, field marketing and sales and more in 2022. 4. Increased data interoperability

Actived: 5 days ago

URL: https://adage.com/article/marketing-news-strategy/4-major-2022-trends-facing-healthcare-marketers/2389086

How healthcare marketing is being transformed by data

WebHealth data for next best action. While data is the currency necessary to keep health marketing effective, there are a few challenges with getting the right health …

Category: Health Go Health

How gym chains are tempting members back following …

WebAfter health club revenue fell 58% in 2020, chains like Planet Fitness are connecting with members in new ways. By Adrianne Pasquarelli. Published on March 22, …

Category: Fitness Go Health

What Gen Zers want from health and wellness brands

WebImportance of mental health to Gen Z. Bubble gives its over 25,000 brand ambassadors the “space every day to talk about their mental health, to talk about what’s …

Category: Health Go Health

Top 10 video ads that inspire consumers to cope with the …

WebPublished on January 14, 2021. With no true end to COVID-19 in sight, wellness brands are uniquely positioned to create positive change amid a tireless pandemic. Recent data on …

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Social health: The future of healthcare marketing Ad Age

WebAbout. Health Union, with the recent acquisition of WEGO Health, maintains the largest team of experts, patient advocates and healthcare leaders dedicated to social …

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Gen Z health & wellness roundtable on March 27, 2024

WebOn March 27 Ad Age hosted a roundtable with members of Gen Z to get their take on wellness and what it means for marketers. Panelists answered questions submitted …

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EmblemHealth Empowers New Yorkers to Take Action in …

WebCrucial health routines have often been set aside under the weight of the pandemic. As New York’s energy starts to build back, EmblemHealth is working to …

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Watch: The future of health care marketing and media

WebAbout. CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s …

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Healthcare Marketing Impact Awards Ad Age

WebSeptember 05, 2023. Honoring the most impactful, creative advertising and marketing campaigns in health care. Learn more. Presented by Modern Healthcare and Ad Age, …

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Healthcare Marketing Impact Awards, 2023 winners Ad Age

WebThese creative, purposeful campaigns brought attention to health care issues and the companies trying to improve patient care. Published on November 13, …

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How Brands Should Be Marketing Wellness to Women Ad Age

Web5. Missing the opportunity to teach. Traditional advertising is just one piece of the puzzle for marketers in the health and wellness space -- the way to drive true …

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Pfizer awards global account to Publicis and IPG Ad Age

WebPfizer rose to a new level of prominence as one of just three main providers of the COVID-19 vaccine and booster shots. Now, as emergency restrictions have eased …

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Area 23, Healthcare Marketing Impact Awards 2023 Ad Age

WebPublished on November 13, 2023. For Hip Hop Public Health, Area 23 created Lil Sugar, an evil sugar cube, to educate underprivileged Black communities about nutrition literacy. …

Category: Nutrition Go Health

Pfizer moves most of its creative duties to Publicis from IPG

WebPublished on March 27, 2024. Pfizer highlighted its corporate brand in a Super Bowl ad earlier this year. Pfizer is moving the majority of its creative brand duties from Interpublic …

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VMLY&R creates global health exec role to revamp creative …

WebHealth. Aleda Stam. Aleda Stam is a senior reporter at Ad Age, covering creative and media ad agencies. She has a passion for the intersection of marketing with …

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Why Super Bowl viewers will see more health and wellness …

WebAdrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. She is also a host of the …

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Ophelia, Healthcare Marketing Impact Awards 2023 Ad Age

WebOphelia Health wins Purpose-Led Campaign of the Year, gold, providers/insurers, Healthcare Marketing Impact Awards 2023. By Tim Nudd. Published …

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McCann Health, Healthcare Marketing Impact Awards 2023 Ad Age

WebMcCann Health wins Print/Out-of-Home Campaign of the Year, gold, advocacy, Healthcare Marketing Impact Awards 2023. By Jack Neff. Published on …

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Conformis, Healthcare Marketing Impact Awards 2023 Ad Age

WebPublished on November 13, 2023. The manufacturer’s first-ever television campaign featured two talking knees sharing their feelings about upcoming surgery. Conformis is …

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The top 5 sports marketing ideas, ranked: April 18, 2024

WebBy Jon Springer. Published on April 18, 2024. A love story goes wrong for two Colorado Avalanche fans in the NHL's new playoffs campaign. Some say the best …

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