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Understanding the Health Advertising Policies on Google Ads and

WebShare; Search engine marketing is essential for healthcare brands, but it’s subject to both federal laws and platform-specific policies; These policies cover not just …

Actived: 3 days ago

URL: https://www.accelerateddigitalmedia.com/insights/paid-search-health-policies-google-ads-microsoft-2024/

5 Marketing Strategies Successful D2C Digital Health Companies …

WebHere are five things digital health companies do to capture a competitive edge with their digital marketing. 1. Establish Brand Authority. Brand authority is a key …

Category:  Health Go Health

Five Healthcare Marketing Takeaways from 2023

WebShare; Healthcare advertisers faced a challenging and tumultuous year in 2023 as they grappled with the complexities of digital marketing amidst evolving …

Category:  Health Go Health

10 Facts Health Companies Should Know About TikTok Advertising

Web7. Creative Production Doesn’t Have to Break the Bank. Many digital health brands might hesitate to embrace TikTok in their omnichannel social media marketing …

Category:  Health Go Health

How to Source Your D2C Health Brand's Programmatic Ad Data

WebShare; Data — it is more than just a digital marketing buzzword. Data is the oil that runs the programmatic advertising engine. Given the personal nature of digital …

Category:  Health Go Health

How UGC Can Be An Effective Ad Style for Health Brands

WebUsually, UGC is used to sell eCommerce products, but the same characteristics that make them effective for that purpose can go a long way in health …

Category:  Health Go Health

Retaining and Growing Your Patient Base: Digital Marketing Tips …

WebShare; Digital marketing can be an impressive patient acquisition driver. But the right healthcare digital marketing strategy can also be applied to patient retention. By …

Category:  Health Go Health

Digital Marketing for Healthcare Brands Accelerated Digital Media

WebADM’s in-depth understanding of platform policies governing healthcare, health services, digital health, and pharmaceutical advertising ensures compliant and impactful …

Category:  Health Go Health

Which Health Brands are Winning at FB and Insta Advertising

WebWhen it comes to advertising your digital health brand on social media, Meta’s Facebook and Instagram remain two of the most powerful platforms for reaching …

Category:  Health Go Health

New Enforcement Actions A Wake-Up Call for Digital Health

WebThat is, until recently. In Q1 2023, the Federal Trade Commission (FTC) announced back-to-back enforcement actions against GoodRx and BetterHelp based on …

Category:  Health Go Health

Google Updates Healthcare Policy for Google Ads

WebThis month, Google updated the language of its healthcare policy for Google Ads to improve clarity and precision in describing the businesses that may be subject to …

Category:  Health Go Health

What to Know About LegitScript Certification For Health Marketing

WebLegitScript is a firm that offers solutions for internet safety and compliance. For health brands, LegitScript Healthcare Merchant Certification is a widely-accepted …

Category:  Health Go Health

Tips for Digital Health Brands Advertising on Facebook

WebShare; Your patients spend plenty of time on social media, and the bulk of their scrolling power is still dedicated to Facebook. It’s therefore no question that your …

Category:  Health Go Health

Health Brands Can Embrace the Cookieless Future With …

WebShare; When Google Chrome finally disables cookies in 2024, it will signify the de-facto start of the cookieless era in digital marketing. Chrome is the only major …

Category:  Health Go Health

Why Digital Healthcare Marketers Need a Specialized Partner

WebShare; Most marketing firms serve a wide range of clients. And often, that works just fine: A generalist approach can achieve solid results in most industries, …

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Health Ads on Social Media: Current Restrictions on Facebook, …

WebThis website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions …

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How eCommerce and D2C Health Brand SEM Differ

WebShare; It’s no secret that eCommerce has significantly influenced the global healthcare market. And that’s especially true given the digital shift the Covid-19 global …

Category:  Health Go Health

How D2C Health Brands Can Use Retargeting

WebRetargeting is About Connection. The ability to reconnect and continually nurture patients makes retargeting a critical piece of your D2C health brand campaign. …

Category:  Health Go Health